Midsize or Enterprise: What Size of ESP for Email Integration?

2021-11-09T21:07:58+00:00

Often when an organization goes looking for a new email service provider, it’s due to one of two reasons. Either they are fed up with the customer service (or lack of) or they’ve outgrown their current ESP. If it’s the latter and you’re in the market for a more powerful ESP so you can implement a more sophisticated email marketing strategy, maybe what you need is not a new ESP so much as a new type […]

Midsize or Enterprise: What Size of ESP for Email Integration?2021-11-09T21:07:58+00:00

2 Steps to Overcome the Challenges of Triggered Email

2021-11-09T21:07:58+00:00

The numbers prove it: Businesses that use a comprehensive, behavior-based triggered messaging strategy can generate more revenue, more often. When Bank of America reports event-based triggered emails are 250% more effective than broadcast emails; Epson’s birthday emails generate 840% more revenue; and Gaylord Brothers converts half of their cart abandoners with remarketing emails, it’s easy to see an investment in triggered messaging can produce exponential results for each dollar spent. However, knowing where you want to […]

2 Steps to Overcome the Challenges of Triggered Email2021-11-09T21:07:58+00:00

Switching ESPs? Make Authentication Part of the Switch for Better Email Deliverability

2021-11-09T21:07:59+00:00

When you switch from one email service provider to another, you’ll have your work cut out for you in the transition and ramping up of your staff with the new platform. You probably realize that you’ll need to ramp up your new IP address too, if you’re going with a dedicated IP (rather than a shared pool). That’s to ensure that your deliverability doesn’t suffer when ISPs see your email arriving from an unknown IP address. […]

Switching ESPs? Make Authentication Part of the Switch for Better Email Deliverability2021-11-09T21:07:59+00:00

Email Still Has to Be Stellar Because Technology Only Gets You so Far

2021-11-09T21:08:00+00:00

Email marketing solutions have evolved into extremely sophisticated tools for segmenting and targeting, messaging customers based on previous purchases or even abandoned shopping carts. What marketers can achieve today would astound the marketer of yesterday. But there’s still a factor of yesteryear that’s relevant today: No matter how sophisticated your technology and implementation of email marketing solutions, you still have to be wanted in the inbox. You still need to be engaging your audience and getting […]

Email Still Has to Be Stellar Because Technology Only Gets You so Far2021-11-09T21:08:00+00:00

Selling Email to the C-Suite: Tips for a Bigger Budget

2021-11-09T21:08:01+00:00

Are you itching to do more with email but tight purse strings are preventing you from doing so? If you’re a marketer trying to argue for an increased investment in email marketing solutions but you’re not getting it, we have some tips for you to help you make a more convincing argument. First you have to understand the mindset of your audience. The C-suite tends to think of email as something highly commoditized because they don’t […]

Selling Email to the C-Suite: Tips for a Bigger Budget2021-11-09T21:08:01+00:00

Testing as Email Marketing Best Practices? New eBook Makes A/B Split Tests Easy

2021-11-09T21:08:22+00:00

Test, test and test again…that’s a mantra you’ll hear a lot from this email marketing consultant, because it is only by testing that you can continually improve what works for your organization. Why email best practices alone aren’t enough Email marketing best practices have their place, but testing is the only way to know for sure what your own email marketing best practices must be, because there is no “one size fits all” in this industry. […]

Testing as Email Marketing Best Practices? New eBook Makes A/B Split Tests Easy2021-11-09T21:08:22+00:00

Failing at Email? An Email Marketing Consultant Can Raise Your Grade

2021-11-09T21:08:26+00:00

Are you failing at email? Many marketers are, according to the Econsultancy/Adestra Email Marketing Industry Census 2013. That study finds 61% of marketers rate their email marketing as poor or average, and only 4% rate their email marketing as excellent. If almost two-thirds of marketers gave themselves poor grades for email marketing during a recent survey, imagine the grades their subscribers would give them! And only 4% are getting top marks, while only 35% grade themselves […]

Failing at Email? An Email Marketing Consultant Can Raise Your Grade2021-11-09T21:08:26+00:00

Beyond Email Marketing Tools: Content Matters

2021-11-09T21:08:26+00:00

As email marketing consultants, we try to keep up with industry news, but occasionally the emails, blogs and newsletters pile up. Then we tend tackle that pile all at once rather than one article or post at a time. We don’t mind it, really, because it sometimes allows us to spot trends where we otherwise wouldn’t. And today’s trend that emerged as we tackled the pileup of email marketing news and insights? Content matters. Between reading […]

Beyond Email Marketing Tools: Content Matters2021-11-09T21:08:26+00:00

B2B Email Marketing: How Many Mobile Opens Can You Really Get?

2021-11-09T21:08:27+00:00

From our perspective as email marketing consultants, the first and foremost among email marketing best practices might just be, “Assume nothing.” Second to that is probably, “Test everything.” No assuming and lots of testing: Adhere to those two best practices and you’ll likely make better use of your email marketing budget and staff time, as well as enjoy a higher return on your investment. The statistics you’re about to see are proof of our “don’t assume, […]

B2B Email Marketing: How Many Mobile Opens Can You Really Get?2021-11-09T21:08:27+00:00

Automation IS Personalization…and Event Triggered Email Makes It Easy

2021-11-09T21:08:27+00:00

Have you received a triggered email yet this week? It might be the confirmation of an order you placed, an event reminder, or a follow-up to a webinar you attended. Or perhaps you celebrated a birthday and a triggered email arrived with birthday wishes and a special offer on ice cream? (My inbox? I got an overdue notice from the library. Oops.) Whatever the event—or trigger—chances are you have seen something automated show up in your […]

Automation IS Personalization…and Event Triggered Email Makes It Easy2021-11-09T21:08:27+00:00
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