See What Matters: Introducing eMVision for Email Insights

2021-11-09T21:07:49+00:00

What if your email reporting was depicted in easy to grasp visuals, like color coded charts and graphs? What if you could spot trends in seconds–and respond to them in minutes? What if you could zero in on a complex data point with a simple click of your mouse? What if you could see what you’ve been missing in your email reporting? No more “what ifs,” because now you can. All of these capabilities and more […]

See What Matters: Introducing eMVision for Email Insights2021-11-09T21:07:49+00:00

Join Michael Kelly at EmailWorld 2013 to Learn (Almost) Everything Email

2021-11-09T21:07:52+00:00

If you haven’t yet heard of EmailWorld 2013 taking place September 24th and 25th in San Diego, it’s worth looking into for two reasons. Reason #1? Our own Michael Kelly is one of the email experts lined up to present during the event. Michael will talk about the 9 factors to consider when choosing a new ESP. Michael is a dynamic speaker and one of the smartest email guys you’ll ever meet. He’ll break down the […]

Join Michael Kelly at EmailWorld 2013 to Learn (Almost) Everything Email2021-11-09T21:07:52+00:00

What’s the Real Difference With an Enterprise ESP? Factors to Consider for an Email Service Providers Comparison

2021-11-09T21:07:53+00:00

If your email marketing program is evolving in complexity, you’re possibly on the path to discovery–determining not only what’s possible and how to do it, but what’s not possible with your current platform. And that might lead you to making an email service providers comparison, ultimately discovering that there are price differences between types of ESPs, and wondering, “What can an enterprise-level ESP do that another one can’t?” The answer to that question is “Plenty.” And […]

What’s the Real Difference With an Enterprise ESP? Factors to Consider for an Email Service Providers Comparison2021-11-09T21:07:53+00:00

Reach the Right People: Why You Need Advanced Email Segmentation NOW

2021-11-09T21:07:53+00:00

Inboxes are only getting more cluttered and new features such as tabs in Gmail make engagement yet a higher priority than it already was. It’s time to get real…meaning real in your customer’s eyes. And the only way to do that is with advanced segmentation. What separates advanced email segmentation from basic? More use of more data in more ways. If your business is like most, you’re collecting data left and right. The challenge lies in […]

Reach the Right People: Why You Need Advanced Email Segmentation NOW2021-11-09T21:07:53+00:00

Outgrowing Your ESP? Could Be…If You Need Email Integration

2021-11-09T21:07:55+00:00

Is your email provider keeping pace with your email objectives? Maybe not: When your business becomes more complex, customization of your ESP becomes essential, but not all ESPs can offer it. This is the situation many marketers find themselves in as they start to realize they are outgrowing their current email service provider—or they’re about to. They begin to realize their requirements can no longer be met by their current ESP, and it’s time to find […]

Outgrowing Your ESP? Could Be…If You Need Email Integration2021-11-09T21:07:55+00:00

Data’s Only Useful When You Can Act On It; Email Integration Makes It So

2021-11-09T21:07:56+00:00

Data, data, data…it’s all around you these days. It’s a topic that’s top of mind and on the tip of everyone’s tongue. Capturing data has become standard email marketing practice. The challenge is putting that data to use. In an article on starting an agency, the author makes deep data her second piece of advice, but not the data itself, rather the ability to put it to use. In her words: “The amount of data being […]

Data’s Only Useful When You Can Act On It; Email Integration Makes It So2021-11-09T21:07:56+00:00

Watch Out for Possible Spike in Hard Bounces at Yahoo!

2021-11-09T21:07:57+00:00

Today’s Whitelist post was written by Grant Johnson, Director of Client Success at ClickMail. As the Director of Client Success, Grant helps clients become better, more strategic email marketers. While we always recommend to our clients that they monitor bounces and subscriber engagement, there is a new reason to pay close attention this month. On July 15, 2013, Yahoo! began the process of “recycling” email addresses that have been dormant for more than a year. Yahoo! […]

Watch Out for Possible Spike in Hard Bounces at Yahoo!2021-11-09T21:07:57+00:00
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