Shopping for a new ESP and comparing email marketing solutions? If so, you have much to consider and possibly much to wow you, as you dig deep into feature sets and automated email capabilities. It’s work to be sure, to compare these ESPs, but also exciting to think about the possibilities for your email marketing program! However, there’s a dry, boring side to all of this that you must consider too. Yes, the brochures are beautiful […]

When looking for a new ESP, be sure to include usability on your list of criteria. What good will a new email service provider do you if your staff can’t navigate the interface? An ESP platform’s power is only as good as your organization’s ability and willingness to use it. If your staff finds it difficult to use, they will not use it effectively, they may avoid using its full set of features, and they could […]

An email service provider might be first and foremost an technology provider, but its employees and people skills still matter…a lot. According to one industry analyst, poor customer service is the number one reason organizations decide to seek out a new ESP. Not email deliverability or lack of features or inability to offer email integration…no, the number one reason is poor customer service. Which begs the question, what kind of customer service can you expect from […]