MAKE YOUR EMAIL SMARTER
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Email Deliverability Consultant Builds Online Tool for Choosing Best ESP
In the email service provider (ESP) space, it has become very difficult for email marketers to discern hard facts about ESP capabilities from the ocean of competing marketing claims…especially now that ESPs are adding social media integration and marketing automation type features. What was already confusing is now even more so. And it’s not as if one or two ESPs shine as the standouts, because every organization has different needs…so every organization is going to have […]
Email Marketing Best Practices: Make Mobile Leave Them Wanting More?
Is mobile email the equivalent of the executive summary of a whitepaper? Mobile is a growing market. And you have to be addressing it! But don’t throw the email baby out with the bathwater. You have to redesign for mobile but keep in mind that just because someone sees your email on their smartphone first doesn’t mean they won’t see it on their laptop later. Also remember that your mobile email still has to convince […]
Improve Email Deliverability: Know the Difference Between Newsletter and Nurture
Gretchen Scheiman has a great post in a recent issue of Email Insider on the difference between your email newsletter program and your email nurture program…or at least what should be the differences. Before you disregard this email marketing blog as irrelevant to you, ask yourself: “Is my email deliverability rate as high as it could possibly be?” If the answer is no, take a quick look at this email marketing blog post. Knowing the difference […]
When Goodbyes Are Hard…Fix Your Unsubscribe Process!
We all hate to say goodbye. It’s hard! And as email marketers, we particularly hate to say goodbye to a subscriber. We’ve worked hard to slowly grow that in-house email list! Everyone who opts out is, well, like a little defeat, working against all of our efforts to make that number go up, not down. But that doesn’t mean we make it hard for them to say goodbye. Yet we do. Ask yourself, how long does […]
Compare Email Marketing Services? The ESPinator Eliminates the Guesswork
There are over 100 email service providers (ESPs). And your ESP choice is critical. How well it performs, its impact on your email deliverability rate, the ease of use of the platform…the ESP you choose will directly affect your email marketing ROI. You can’t risk choosing just any ESP. It absolutely must be the right one for your business…and business objectives. So how do you compare email marketing services objectively? How do you choose? Well, you […]
Improve Email Delivery With Good Dental Hygiene Practices
The other day after getting the mail I mumbled something about “list hygiene” in front of my 12-year-old. She asked, “What’s list hygiene?” I was holding a piece of junk mail that should never have shown up in our mailbox. Now I can’t remember why, but it was a classic example of a mailing list being woefully out of date and a business wasting time, money and paper on a bad address when they didn’t need […]
Avoid Email Delivery Problems by Choosing the Right ESP for Your Enterprise
Inline with advice in our newly updated guide to choosing a top tier ESP, this email marketing blog post titled “Don’t Put Your B2B Email In a Box” by Ardath Albee gives a great illustration of what we’re cautioning against. Although she’s making great points about different channels beyond email and being cognizant of what is happening outside of your email marketing program, the same case can be made for knowing what is happening within your […]
Email Marketing Best Practices: Email’s Place in Content Marketing
Rarely a day goes by now that we don’t see something about content marketing. It might be the subject of a blog post, an article or a new book, but it’s definitely a hot topic right now! Which begs the question, how does email marketing fit with content marketing? Quite well, thank you very much!! Content marketing is new enough that there isn’t yet one agreed upon definition. One marketer might tell you it means acting […]
Enter The ESPinator™
The ESPinator --an online system used to choose the Email Service Provider that best suits the needs of a particular company-- is now live.