After years of thought and planning, The ESPinator is now live.
What is the ESPinator? Thank you for asking. The ESPinator is an online system, used to choose the Email Service Provider that best suits the needs of a particular company.
Why did we build it? Here at Clickmail Marketing, we’ve noticed the trend of most ESPs using the samed buzzwords, making similar claims, and generally dazzling the audience with MarketingSpeak. It is neigh impossible for most people to separate the many ESP marketing promises from their functional realities.
By way of example, just about every ESP claims they can integrate everything seemlessly, but some do it much better than others. One ESP may have built an elegant connector to a CRM system whereas another requires the use of a technical sledgehammer to make it ‘fit’. For an email marketer to make a sound decision, a lengthy RFP process has been necessary. No longer.
Clickmail used its in-depth knowledge of ESPs, stripped off the many layers of marketing lacquer, and judged each ESP on an apples-to-apples basis. Over 200 questions and criteria were analyzed, weighed and rated. The result is the ESPinator, a system designed to replace a long RFP process with an hour long questionnaire.
There are currently eight ESPs rated and loaded into the system: ExactTarget, BlueHornet, Acxiom, eDialogue, Responsys, Yesmail, WhatCounts, and Lyris; and we plan to add an additional 24 ESPs to the mix over the coming weeks.
Try it, you’ll like it. Tell us what you think!
About the Author: Jared LaRock
