2011 - Page 11 of 12 - Clickmail Marketing

You Forgo Opens With a Forgetful From Address

Sharon2021-11-09T21:20:54+00:00

This morning I received an email from a company I’ve been doing business with for about four years. Normally one would open such an email, right? But the From name was only “Product Support Group” and the subject line said only “Updates to Google Algorithm.” Looks like spam to me! Which product support group? What about the Google algorithms? Both the From address and subject line were too vague to be real. But I’m an email […]

You Forgo Opens With a Forgetful From AddressSharon2021-11-09T21:20:54+00:00

Email Marketing Best Practices Even a Big Guy Can Learn From This Little Guy

Sharon2021-11-09T21:20:54+00:00

Want a super easy email marketing best practice? Take five minutes out of your email marketing day to read this latest MarketSherpa case study. This story of a small grocery chain making it big with email is a must-read email marketing case study for several reasons. 1) It shows you can succeed even when your creative is poor…something those of us who live, breathe and eat email marketing on a daily basis tend to forget. (I […]

Email Marketing Best Practices Even a Big Guy Can Learn From This Little GuySharon2021-11-09T21:20:54+00:00

Just as We Predicted: Email Is Alive and Well!

LaRock2011-03-01T16:20:10+00:00

Everyone loves drama (hence the popularity of reality TV!), so I don’t think the cries of email’s demise are going to end any time soon. Therefore it will remain our job as email marketing vendor to watch for the signs that prove otherwise. eMarketer just published more numbers that disprove the naysayers who keep sounding the death knell for email. Although web-based email use might have declined, that doesn’t mean email use itself has declined. Keep […]

Just as We Predicted: Email Is Alive and Well!LaRock2011-03-01T16:20:10+00:00

Email Deliverability Consultant Builds Online Tool for Choosing Best ESP

LaRock2011-03-01T10:19:38+00:00

In the email service provider (ESP) space, it has become very difficult for email marketers to discern hard facts about ESP capabilities from the ocean of competing marketing claims…especially now that ESPs are adding social media integration and marketing automation type features. What was already confusing is now even more so. And it’s not as if one or two ESPs shine as the standouts, because every organization has different needs…so every organization is going to have […]

Email Deliverability Consultant Builds Online Tool for Choosing Best ESPLaRock2011-03-01T10:19:38+00:00

Email Marketing Best Practices: Make Mobile Leave Them Wanting More?

LaRock2011-02-28T10:24:41+00:00

Is mobile email the equivalent of the executive summary of a whitepaper? Mobile is a growing market. And you have to be addressing it! But don’t throw the email baby out with the bathwater. You have to redesign for mobile but keep in mind that just because someone sees your email on their smartphone first doesn’t mean they won’t see it on their laptop later. Also remember that your mobile email still has to convince […]

Email Marketing Best Practices: Make Mobile Leave Them Wanting More?LaRock2011-02-28T10:24:41+00:00

Improve Email Deliverability: Know the Difference Between Newsletter and Nurture

LaRock2011-02-22T20:29:59+00:00

Gretchen Scheiman has a great post in a recent issue of Email Insider on the difference between your email newsletter program and your email nurture program…or at least what should be the differences. Before you disregard this email marketing blog as irrelevant to you, ask yourself: “Is my email deliverability rate as high as it could possibly be?” If the answer is no, take a quick look at this email marketing blog post. Knowing the difference […]

Improve Email Deliverability: Know the Difference Between Newsletter and NurtureLaRock2011-02-22T20:29:59+00:00

When Goodbyes Are Hard…Fix Your Unsubscribe Process!

LaRock2011-02-19T13:33:34+00:00

We all hate to say goodbye. It’s hard! And as email marketers, we particularly hate to say goodbye to a subscriber. We’ve worked hard to slowly grow that in-house email list! Everyone who opts out is, well, like a little defeat, working against all of our efforts to make that number go up, not down. But that doesn’t mean we make it hard for them to say goodbye. Yet we do. Ask yourself, how long does […]

When Goodbyes Are Hard…Fix Your Unsubscribe Process!LaRock2011-02-19T13:33:34+00:00

Compare Email Marketing Services? The ESPinator Eliminates the Guesswork

LaRock2011-02-17T12:36:38+00:00

There are over 100 email service providers (ESPs). And your ESP choice is critical. How well it performs, its impact on your email deliverability rate, the ease of use of the platform…the ESP you choose will directly affect your email marketing ROI. You can’t risk choosing just any ESP. It absolutely must be the right one for your business…and business objectives. So how do you compare email marketing services objectively? How do you choose? Well, you […]

Compare Email Marketing Services? The ESPinator Eliminates the GuessworkLaRock2011-02-17T12:36:38+00:00

Improve Email Delivery With Good Dental Hygiene Practices

LaRock2011-02-13T21:21:29+00:00

The other day after getting the mail I mumbled something about “list hygiene” in front of my 12-year-old. She asked, “What’s list hygiene?” I was holding a piece of junk mail that should never have shown up in our mailbox. Now I can’t remember why, but it was a classic example of a mailing list being woefully out of date and a business wasting time, money and paper on a bad address when they didn’t need […]

Improve Email Delivery With Good Dental Hygiene PracticesLaRock2011-02-13T21:21:29+00:00

Avoid Email Delivery Problems by Choosing the Right ESP for Your Enterprise

LaRock2011-01-31T07:56:37+00:00

Inline with advice in our newly updated guide to choosing a top tier ESP, this email marketing blog post titled “Don’t Put Your B2B Email In a Box” by Ardath Albee gives a great illustration of what we’re cautioning against. Although she’s making great points about different channels beyond email and being cognizant of what is happening outside of your email marketing program, the same case can be made for knowing what is happening within your […]

Avoid Email Delivery Problems by Choosing the Right ESP for Your EnterpriseLaRock2011-01-31T07:56:37+00:00