small grocery store teaches big email marketing best practices

Small Grocery Store Teaches Big Email Marketing Best Practices

Want a super easy email marketing best practice? Take five minutes out of your email marketing day to read this latest MarketSherpa case study. This story of a small grocery chain making it big with email is a must-read email marketing case study for several reasons.

1) It shows you can succeed even when your creative is poor…something those of us who live, breathe and eat email marketing on a daily basis tend to forget. (I know I do!)

2) It shows that relevance matters more than creative. This small grocery store chain tapped into what mattered to their audience: community and savings. That approach grew their list from zero to 16,000 in 16 months. Pretty much one-third of the city has signed up for emails! That would never, ever happen if the email marketing campaign wasn’t serving up what the audience wanted.

3) It shows that even the newbies and smaller email marketers can test…and benefit from testing. These folks were new to email, but smart about learning and adjusting as they got going. They’re even good about list hygiene!

4) It shows “free” isn’t always a dirty word.

Read it. You’ll be glad you did. It’s a great reminder that email marketing best practices don’t have to be hard. Just smart.

Published On: March 2nd, 2011Categories: Email marketing best practices

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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