So often companies think an email signup box on their website home page is all that’s required to grow an in-house email list by leaps and bounds. If only that were true! If only that was a simple email marketing best practice that one could implement once then forget about! But it’s not true. People must be sold on signing up for your emails just like they need to be sold on your products or services. […]

Out of sight, out of mind. Far too many companies take this approach to their online marketing. They put up web pages that become obsolete. They start a blog and let it founder. And they send emails to people who just don’t care. We’re talking about the non-responders, the names on your in-house email list that you continue to send emails to, despite the fact that they never, ever open or interact with your emails, let […]

You’re testing, testing, testing, right? And measuring? Just making sure you’re heeding our email marketing best practice advice! When you’re measuring, and you’re seeing an improvement in email delivery but a decline in open rates, you might have something other than email deliverability problems. You might have an infliction that can strike any email marketer, no matter how well they adhere to email marketing best practices: You might be boring.

Email marketing best practices alone don’t ensure email marketing success. But sometimes we get so caught up in making sure we learn them and implement them, we forget to think bigger and more creatively. Let’s change that up a little. Here’s an idea: Take some of the focus off of getting new subscribers and put a little more focus on rewarding the subscribers you do have. It’s a common mindset in marketing: Go after the new […]

If you saw the headlines this week that email is too slow for the class of 2014, did you have a little panic attack as an email marketer? Or did you take it in stride? I’ll admit when I saw the headlines around the new Beloit College Mindset List and the assertion that these young folks find email too slow, I had a reaction. But it wasn’t panic. It was “not again.” It seems like the […]