Email Marketing Best Practices: Don’t Raise a Red Flag

2010-08-06T11:26:02+00:00

Today I got a shock. An unsubscribe shock. I’ve been getting emails from a major retailer for some time, years, but never acted on them. Finally today I clicked on the Unsubscribe link (instead of just deleting the emails like I have been doing). In that way, this big behemoth company is adhering to email marketing best practices: The unsubscribe link was easy to find, and clicking on it took me straight to a web page […]

Email Marketing Best Practices: Don’t Raise a Red Flag2010-08-06T11:26:02+00:00

Email Marketing Best Practices: Test Everything…Just not all at Once

2010-08-02T10:01:18+00:00

Every time you send out an email, if you’re not testing, you’re losing. There are countless incremental ways to improve the effectiveness—and ROI—of your email marketing. But you’ll only discover all of those little tweaks and tune-ups by testing. Make it a goal to do an A/B test of some kind every single time you send out an email. This doesn’t have to be a lot of work, I promise! I’m not suggesting you develop two […]

Email Marketing Best Practices: Test Everything…Just not all at Once2010-08-02T10:01:18+00:00

Email Deliverability Best Practices: Can We Say Enough About Testing? No!

2010-07-28T15:53:57+00:00

Testing is a topic that has come up a lot lately at our email marketing vendor offices. We encourage constant testing all the time. Not to say you should test every single factor every single time. But always be testing by choosing something to test every time you do an email. It could be anything from your From name to the color of your call-to-action button. Constant testing falls into the category of email deliverability best practices […]

Email Deliverability Best Practices: Can We Say Enough About Testing? No!2010-07-28T15:53:57+00:00

Best Practices for Email Marketing: Moving Your Readers Through the Five Stages

2010-07-20T11:12:34+00:00

This is what you want to happen: Your email shows up in your recipient’s inbox. They are anticipating hearing from you and are so excited to open your email that they ignore all other emails to open yours first. This is what really happens: You fight your way into the inbox. Then you work your way through the clutter to get noticed. And you struggle still to get your email opened. Did you know your recipients […]

Best Practices for Email Marketing: Moving Your Readers Through the Five Stages2010-07-20T11:12:34+00:00

Make Content Part of Your Email Deliverability Best Practices

2010-07-16T11:55:14+00:00

Among your email deliverability best practices, be sure to include content. I don’t mean the “buy now” content. I mean content with a little meat to it… Your emails are intended to generate money for your company, right? That’s the end goal of your department: generating email marketing ROI. But you can’t only and always sell. You’ll wear out your welcome in the email inbox sooner rather than later if that’s the approach you take. And […]

Make Content Part of Your Email Deliverability Best Practices2010-07-16T11:55:14+00:00

Email Marketing Best Practices: “Make Me an Offer”

2010-07-08T09:48:48+00:00

Go ahead. Make me an offer. Chances are, that’s the only way you’re going to get me to sign up for your emails. I consider myself a nice person, but my email address is mine, and mine alone. I don’t share it with every company I meet. It will take some incentive to get me to share it with you. But guess what? I can—like every other consumer or business person—be bought. Offer me a fair […]

Email Marketing Best Practices: “Make Me an Offer”2010-07-08T09:48:48+00:00

Lack of Email Deliverability Best Practices Means Complete Blockage of Email

2010-07-07T09:17:54+00:00

How could a major online retailer go from a .69% bounce rate to an almost 50% bounce rate in just two days? Footwear etc. was at the top of their email game. They are a recognized, award-winning leader in email marketing practices, yet they still face tough competition from other online retailers. And despite their innovation in the email arena, they didn’t have best practices in place to regularly assess their email deliverability and monitor their […]

Lack of Email Deliverability Best Practices Means Complete Blockage of Email2010-07-07T09:17:54+00:00

Email Marketing Best Practices: Unsubscribe Is Only One Word

2010-07-06T09:30:58+00:00

What’s in a word? Everything. And the words you choose can either help your subscribers, prospects and customers feel like they have some control, or make them feel like they’re at your mercy. Email marketing best practices require you to pay attention to every word, every time…or else. Case in point: The dreaded, poorly done unsubscribe reared its ugly head in my email inbox yet again this week. Tired of getting emails from a certain company […]

Email Marketing Best Practices: Unsubscribe Is Only One Word2010-07-06T09:30:58+00:00

Best Practices for Email Marketing: Give the Customer a Sense of Control

2010-07-02T13:42:22+00:00

Just now, within a span of 15 minutes, I read one article (on the upcoming book “Zero Inbox”) that claimed people feel like they lack control over their email inbox, to another on marketing trends that claimed people have control over the inbox because email is permission-based. Both statements come through industry experts. So which is it? Do people have control over their email or not? I think it’s both, so the problem lies in trying […]

Best Practices for Email Marketing: Give the Customer a Sense of Control2010-07-02T13:42:22+00:00

How to Compare Email Marketing Services

2010-06-24T15:08:06+00:00

Stymied by all the email service providers? Confused by Email Service Providers (ESP) vs. marketing automation software? Frustrated by poor email deliverability? Not sure where to turn for creative that adheres to email marketing best practices? Start here. You don’t need to spend your time and energy to compare email marketing services when we can do it for you. Yes, this is a self-serving blog post. But also a necessary one. At ClickMail, we are vendor neutral. And […]

How to Compare Email Marketing Services2010-06-24T15:08:06+00:00
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