Is Your Fear of Frequency Justified? Rethinking Email Marketing Best Practices

2021-11-09T21:06:26+00:00

You’ve heard of urban legends and old wives’ tales, of course, but did you know the email marketing industry has its own legends and tales? The email marketing industry—and perhaps all industries—is rife with beliefs and best practices based on heresy, not fact. Alchemy Worx shed light on one of those myths-turned-beliefs with a study on the real cost of unsubscribes when email frequency increases. The belief of many marketers is increasing email frequency will increase […]

Is Your Fear of Frequency Justified? Rethinking Email Marketing Best Practices2021-11-09T21:06:26+00:00

Stop Sender’s Remorse With These Email Marketing Best Practices

2021-11-09T21:06:27+00:00

Sender’s remorse: that sick feeling you get in your stomach when you realize you’ve sent an email campaign that shouldn’t have gone out. How many email marketers have wished “unsend” was a feature ESPs offer? But it’s not, which means sender’s remorse will happen to just about every email marketer at some point in his or her career. We recently had two such cases happen to clients of our email marketing agency. First, we had a […]

Stop Sender’s Remorse With These Email Marketing Best Practices2021-11-09T21:06:27+00:00

“Are You Mad at Me?” Yes! For Having the Worst Subject Line Ever!

2021-11-09T21:06:27+00:00

I know I’m not the only one who does email triage while getting ready for work in the morning. You do it too, right? Checking email on your smartphone and deleting those that don’t matter so you won’t have to mess with them once at work in front of your computer?   It turns out that can be a dangerous undertaking when marketers fail to adhere to subject line best practices: Doing email triage this morning […]

“Are You Mad at Me?” Yes! For Having the Worst Subject Line Ever!2021-11-09T21:06:27+00:00

Plain Text Emails = Email Deliverability

2021-11-09T21:06:28+00:00

If an email doesn’t get to an inbox, you have no chance at a sale. None. At. All. That’s why email deliverability is so important, and always will be. The more emails that actually reach their destinations—your customers’ inboxes—the higher your potential ROI. Yes, open rates and click throughs will come into play. But the battle begins at the inbox. There are many factors that come into play with email deliverability. (Read 5 Must-Know Tips to […]

Plain Text Emails = Email Deliverability2021-11-09T21:06:28+00:00

Why You Need an Email Analysis Tool and What to Look for

2021-11-09T21:06:29+00:00

Yes, there’s a growing mass of data out there. And increasingly, email marketers realize collecting data isn’t enough. You’ll need to tap into some email analysis in order to learn from and act on that data. But despite the increasing importance of data, marketers are still lacking the tools. Here’s why a tool matters, and what to look for in one. Marketers are recognizing importance of analysis In addition to recognizing the need for data, marketers […]

Why You Need an Email Analysis Tool and What to Look for2021-11-09T21:06:29+00:00

Email Reporting: How to Use Your Data to Its Full Potential

2021-11-09T21:06:32+00:00

Collecting data—now that has become the easy part. I’d guess most, if not all, businesses these days are actively collecting customer data, from the mom-and-pop coffee shop to the Fortune 500 companies. Getting data is obviously not the issue. Mining that data for business intelligence is. And the numbers prove it. According to a recent survey, over half of the Fortune 1000 companies surveyed still rely on past experience and instinct (i.e., “gut decision making”) to […]

Email Reporting: How to Use Your Data to Its Full Potential2021-11-09T21:06:32+00:00

Bike Tour Company Uses Email Analytics to Discover Major Shift to Mobile

2021-11-09T21:06:33+00:00

We can talk a lot about email analytics, but sometimes it’s more helpful to see a real-life example of a business using it and gaining valuable input from doing so. Backroads is a ClickMail customer with a great example of what can be learned by paying attention to your email analytics. Backroads offers “active travel” bike trips at some of the most beautiful places in the world, photogenic places like Tuscany, Costa Rica and the Grand […]

Bike Tour Company Uses Email Analytics to Discover Major Shift to Mobile2021-11-09T21:06:33+00:00

Get Seen! 5 Tips for Improving Your Email Open Rates

2021-11-09T21:06:34+00:00

Email open rates: Do you ever feel like your life revolves around them? Every send leads to email tracking leads to questions about how many opens and how many clicks. And every send is a chance to ask the question, “How do we increase our email open rate?” First, know what you’re capable of. Know what your current rate is and determine what you want it to be. Figure out what’s reasonable for your organization, and […]

Get Seen! 5 Tips for Improving Your Email Open Rates2021-11-09T21:06:34+00:00

Need ESP Customization? 9 Key Questions to Ask That Email Technology Vendor

2021-11-09T21:06:34+00:00

Investing in an email service provider (ESP) is both time and money intensive. But at the enterprise level, even the most sophisticated ESP will not make your email program as powerful as it can be “out of the box.” It requires customization. ESPs give you access to the tools required for customization – but making an enterprise ESP work exactly the way you need it to requires specialized expertise. When that time comes, you’ll have a […]

Need ESP Customization? 9 Key Questions to Ask That Email Technology Vendor2021-11-09T21:06:34+00:00
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