Here’s something to think about: What if the first impression made by your email isn’t made by your email? What if your first impression happens without your email ever being opened? You’re always branding. But your emails aren’t always getting opened. What does that mean? Rethink your email marketing best practices in such a way that even if recipients don’t open your email, make sure your From and your subject line are doing something for you. […]

Looking through some old notes, I came across this MarketingSherpa chart from May showing the most effective tactics for growing your in-house email list. It resonated anew with me today because of the response to a post published by our CEO at the Email Critic blog.  Marco’s post argued for having more than a simple sign up box on your website for encouraging subscriptions. At ClickMail we encourage our email marketing clients to remember that an […]

Although Kara Trivunovic is being a little tongue-in-cheek in her EmailInsider post on why marketers should send email birthday greetings, one sentence in here really gave me pause. Kara cites examples of her clients getting appreciative notes upon receiving a birthday email, including this one: “You can’t know how much this means to me. This is the first year I am celebrating my birthday since my wife passed away. It put a smile on my face, […]

These days, people can find you any number of ways. They might type a search term into Google and find your website or your blog. They might see a posting on a friend’s Facebook wall and find you that way. A tweet might lead them to your store or home page. Or maybe a YouTube video gets shared and they learn about you that way. It’s a bonanza, having all the new ways to get introduced […]

Are your email marketing best practices engaging? If you’re thinking email doesn’t engage, social media does, we have news for you. According to a Customer Engagement Report Summary, companies reported the following methods as most likely to increase online engagement with customers: *         Email newsletters 72% *         Presence on social networks 48% *         Micro-blogging (for example, Twitter) 46% Perhaps these statistics again emphasize the […]

Exclusive offers: How exclusive are they, really? Be careful with the word. Be careful with the offers. You want your offer to mean something, not nothing. Here are three reasons for keeping exclusive offers elusive. Offering deals in exchange for email addresses is standard email marketing best practices. You can’t expect something for nothing, and an email address has value. You must offer something of value in exchange for it. Hence, the email best practices around […]