Email Marketing Best Practices: Remember You're Always Branding

Here’s something to think about: What if the first impression made by your email isn’t made by your email?

What if your first impression happens without your email ever being opened?

You’re always branding. But your emails aren’t always getting opened. What does that mean? Rethink your email marketing best practices in such a way that even if recipients don’t open your email, make sure your From and your subject line are doing something for you. It could be brand building. It could be getting them thinking about you, for a purchase later if not now. It could prompt a visit to your brick-and-mortar store. Or it could be what makes them decide if they want to hang onto it to open later or simply delete now.

Every little tiny factor matters with email marketing. Make the most of each by ensuring the first impression made by your From address and subject line are doing something for you.

Published On: July 15th, 2011Categories: Email marketing best practices

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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