Here’s something to think about: What if the first impression made by your email isn’t made by your email?
What if your first impression happens without your email ever being opened?
You’re always branding. But your emails aren’t always getting opened. What does that mean? Rethink your email marketing best practices in such a way that even if recipients don’t open your email, make sure your From and your subject line are doing something for you. It could be brand building. It could be getting them thinking about you, for a purchase later if not now. It could prompt a visit to your brick-and-mortar store. Or it could be what makes them decide if they want to hang onto it to open later or simply delete now.
Every little tiny factor matters with email marketing. Make the most of each by ensuring the first impression made by your From address and subject line are doing something for you.