We’ve discussed email marketing metrics in this blog and in our email marketing newsletter  many times, always with the same message: Make sure you’re using the right metrics, because measuring for the sake of measuring doesn’t do you much good. You have to measure the metrics that matter to your own email marketing program, to learn, adjust and improve. Loren McDonald recently published a list of some lesser-known yet insightful email marketing metrics that you might […]

Yesterday afternoon was spent watching kids participating in a track meet. As an email deliverability consultant constantly on the lookout for ways to ways to make my case for better deliverability performance, I spent most of the meet reflecting on the similarities between a track meet and email deliverability best practices. First off, there are many different activities at a track meet. Running, throwing, jumping, sprinting, leaping… Just as there are many different activities you need […]

Email services provider ClickMail Marketing, offering the nation’s largest selection of email service providers (ESPs), has made three different lists! As recognition for our rapid growth over recent years, we’ve been ranked by three separate business publications as being one of the fastest growing private companies in the United States. The San Francisco Business Times, Silicon Valley/San Jose Business Journal, and Inc. Magazine have all rated ClickMail Marketing high on their 2009 lists of fastest growing private companies.  […]

Do you sometimes wonder why those in the email industry go on and on about deliverability? Are you wondering why the difference between an 88% delivery rate and an 89% delivery rate seems like far more than a measly 1%? The answer is money. Money, because your email delivery rate has a direct impact on your bottom line.