Would You Rather Test First or Apologize Later?
Sharon2021-11-09T20:54:41+00:00(Updated October 23, 2018) As an email technology vendor striving to help clients do a better job marketing, there are two points we tend to harp on because they are so important: relevancy and testing. And testing brings us to another point: avoiding the apology email. I’ve been in this industry for over 2 decades, and I’ve seen a lot of apology emails from companies that messed up. Sure, they send the apology, so that should make […]