Crafting Captivating Holiday Email Subject Lines: A Guide


Have you noticed an uptick in Holiday Email Subject Lines in your inbox recently? It’s December, and the digital world is buzzing with holiday email marketing campaigns. This surge offers a prime opportunity to dive deep into the art of crafting holiday email subject lines that stand out. The significance of email subject lines during the holiday season cannot be overstated. As the CEO of an email technology company, I find myself naturally drawn to analyzing […]

Crafting Captivating Holiday Email Subject Lines: A Guide2024-02-28T17:06:28+00:00

Subject Line Analysis Report Offers New Insight Into This Critical Content


Adestra has published a report on subject lines that ought to be a must-read for every marketer, regardless of industry, because it’s an eye opener (or reminder) of the big huge impact one little word can have. Subject lines can always benefit from optimization because they affect not only open and click-through rates, but unsubscribe rates as well. In order to delve deeper into subject line best practices to discover ways to improve, the folks at […]

Subject Line Analysis Report Offers New Insight Into This Critical Content2021-11-09T20:55:26+00:00

Subject Line Best Practices: The Thin Line Between Intrigue & Insult?


If you’re in email marketing—and you probably are if you’re reading this—you probably got the same email I did from an unnamed national marketing organization whose name rhymes with Bee Hem Way, one with a questionable subject line. That subject line? “You’re wasting your time.” Uh, what? Buy me a drink first, people! Leading with a slight like that is an interesting tack to take, at best. You’d think warming me up before giving me the […]

Subject Line Best Practices: The Thin Line Between Intrigue & Insult?2021-11-09T20:55:50+00:00

“Are You Mad at Me?” Yes! For Having the Worst Subject Line Ever!


I know I’m not the only one who does email triage while getting ready for work in the morning. You do it too, right? Checking email on your smartphone and deleting those that don’t matter so you won’t have to mess with them once at work in front of your computer?   It turns out that can be a dangerous undertaking when marketers fail to adhere to subject line best practices: Doing email triage this morning […]

“Are You Mad at Me?” Yes! For Having the Worst Subject Line Ever!2021-11-09T21:06:27+00:00

Subject Lines With Staying Power


Question: How old is the oldest email in your inbox? Chances are it’s more than a few days old—maybe even more than a few weeks old. As I write this, I see the oldest message sitting in my inbox showed up over a year ago! This is one more reason for writing killer subject lines. Yes, you’re right to focus on getting set up with the right html email marketing software, but that software only helps you get […]

Subject Lines With Staying Power2021-11-09T21:11:06+00:00

Speak Customer! Email Expert Advice for Subject Lines and Headlines


Both your subject line and headline play critical roles in getting people to open your emails. Once you’ve mastered the From line and got their attention that way, next up is your subject line. If that peaks their interest, your Preview Pane and headline are next in line for keeping them moving right along into your email. That makes the words in your subject line and headline critical. So why use words your customers don’t use? […]

Speak Customer! Email Expert Advice for Subject Lines and Headlines2021-11-09T21:13:44+00:00

Subject Line Length: Test for Results


Subject line best practices tend to be all over the map.  We’ve seen studies claiming the shorter subject line is better, and others saying longer subject lines are. And we’ve seen studies saying personalization works and other saying it doesn’t. On subject lines, don’t assume you know the best length. Instead, test, test, test. What’s an email marketer to believe? When it comes to subject lines, the only email marketing best practices you can really depend on […]

Subject Line Length: Test for Results2021-11-09T21:13:49+00:00

Test Those Subject Lines!


In our last post, we talked about the importance of testing your email schedule for deliverability to mobile devices, given the prevalence of mobile devices on bedside tables and the increase in email engagement in the “wee hours” of the morning and weekends. This is a new trend that is only happening due to the surge in popularity of smartphone and email-enabled mobile devices. And once we get started talking about testing for email deliverability, it’s […]

Test Those Subject Lines!2021-11-09T21:18:40+00:00
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