Expert blog posts on email analytics topics including email campaign metrics, email reporting, email marketing analytics, email campaign analysis, email analysis tool, email analysis, email tracking, and email marketing metrics.
Numbers don’t lie but they can mislead, which is one more reason for making sure your email tracking is on track. If you’re not paying attention and digging deeper when something looks odd, you could be assuming your email marketing is going much better than it is…or much worse. Here’s a story to illustrate our point… We did a very small segmented mailing for a client (27 subscribers). Immediately upon pulling the email reporting, we noticed […]