Expert blog posts on email analytics topics including email campaign metrics, email reporting, email marketing analytics, email campaign analysis, email analysis tool, email analysis, email tracking, and email marketing metrics.
Somewhere between the opens and the clicks is a wealth of email marketing data you need to be mining. You might call this the gray area, because it goes beyond the black and white of the simple email reporting of recent history. Yet it’s not actually gray, meaning it’s not hazy or unclear. Rather, in-depth email analytics—when done with the right tool—creates a crystal clear picture of your email marketing program, for each send and each […]