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Email Deliverability Consultant Guides You to Email Deliverability Best Practices
As we’ve said in this blog so many times: Improving your email deliverability best practices—and therefore improving your deliverability rates—even a half a percentage point can improve your email marketing ROI. That’s why we spend so much time as an email deliverability consultant teaching clients how to do things just a little bit better. As a friend of mine likes to say, if you improve by just 1% every day, in 100 days, you’ll be 100% […]
Email Marketing Best Practices: Be Willing to Pare Down Your List
Out of sight, out of mind. Far too many companies take this approach to their online marketing. They put up web pages that become obsolete. They start a blog and let it founder. And they send emails to people who just don’t care. We’re talking about the non-responders, the names on your in-house email list that you continue to send emails to, despite the fact that they never, ever open or interact with your emails, let […]
Sometimes the Email Marketing Best Practice Is Change it Up!
You’re testing, testing, testing, right? And measuring? Just making sure you’re heeding our email marketing best practice advice! When you’re measuring, and you’re seeing an improvement in email delivery but a decline in open rates, you might have something other than email deliverability problems. You might have an infliction that can strike any email marketer, no matter how well they adhere to email marketing best practices: You might be boring.
Email Deliverability Best Practices: Learn Them. Do Them. Profit From Them.
You have no choice. You must take email delivery problems seriously. Very seriously. Why? Because every percentage point of improvement in your email deliverability is a potential improvement in your email marketing ROI. You might think there’s no real difference between an 81.5% email delivery rate and an 82% email delivery rate. Not really, you say, that’s such an insignificant number. But if half a percentage point equals 1,000 more inboxes, and you have a conversion […]
Don’t Take Your Email Subscribers for Granted, Delight Them Instead
Email marketing best practices alone don’t ensure email marketing success. But sometimes we get so caught up in making sure we learn them and implement them, we forget to think bigger and more creatively. Let’s change that up a little. Here’s an idea: Take some of the focus off of getting new subscribers and put a little more focus on rewarding the subscribers you do have. It’s a common mindset in marketing: Go after the new […]
Email Marketing Best Practice in Action: Have a Print Out of a Sample Email to Encourage Subscribers
With the publication of our last email marketing newsletter on list building do’s and don’t’s, it seems I’m seeing examples left, right and center! I don’t know if that’s just because I’m paying attention because it’s top of mind, or if it’s because our email newsletter article was so timely, but all these other instances are helping us at ClickMail drive the points home! Here’s to better, and more successful, list building for everyone! And here’s […]
An Example of an Email Marketing Best Practice not Practiced
Don’t you just love serendipity? Or maybe I should say, don’t you just love when you say something to the world, and then you see what you’re proposing being put into action? That just happened. We at ClickMail, an email marketing vendor, are publishing our newest email marketing newsletter chock full of email marketing best practices for list building tips, and then a great example of one of those tips happens to me in real life. Good! […]
Sometimes Email Marketing Best Practices Require Ignoring the Media
If you saw the headlines this week that email is too slow for the class of 2014, did you have a little panic attack as an email marketer? Or did you take it in stride? I’ll admit when I saw the headlines around the new Beloit College Mindset List and the assertion that these young folks find email too slow, I had a reaction. But it wasn’t panic. It was “not again.” It seems like the […]
Best Practices for Email Marketing: Capture Email Addresses on Your Website…Now
One thing about email marketing: It is not a standalone channel. Not by any means. As an email marketing vendor, we at ClickMail continue to teach best practices for email marketing. But if you get too focused on email marketing best practices, you might lose site of the bigger picture, of email’s part in your organization’s overall marketing strategy. Email can be a complex part of your overall marketing practices and strategy. But you can think […]