A thought for 2011: Make your email newsletter more real. The world is increasingly social and connected. I predict we’re starting to expect that we’ll only hear from real people and buy from businesses we can associate with names and faces. It’s only a prediction, mind you. Most websites I visit and email newsletters I receive remain generic. Only blogs are typically personal, meaning you see a name and a photo of a real person. Websites […]
About Jared LaRockThis author has not yet filled in any details.
So far Jared LaRock has created 40 blog entries.
It’s the beginning of a new year. Advice is flying at you from all directions. Predictions too. 2011 this and 2011 that… It can be a little overwhelming for an email marketer, especially in light of the growth of social media and all the buzz about content marketing! At the risk of tossing even more advice your way, we want to suggest you review some of your email tactics. But rather than overwhelm you, we’ll make […]
When was the last time you heard an email marketer say everything was perfect? Never? I hope that’s your answer, because with all the ins and outs, nuts and bolts, and constantly changing parts of email marketing, I don’t know how anyone would ever get to the point where they could honestly say they had zero problems. Nada. Zilch. None. For one thing, no one has a 100% email deliverability rate. OK, an email from me […]
MarketingSherpa’s recent chart made me smile. After reading through countless articles and blogs this morning as I attempted to get caught up on my email marketing related reading, I was happy to see a recent chart of the week…and to see that improving customer relations and retention were second in priority. Because most of what I was reading about was social this and social that. This might just demonstrate that email marketers aren’t completely ignoring the […]
If you’re like me, and you live, breathe, eat this email marketing stuff every day, you might also be like me, meaning you find yourself some days thinking there’s no difference between B2C and B2B email marketing. That’s because everything published about email marketing and email marketing best practices can pretty much be assumed to be about B2C email marketing…unless it says otherwise. The difference is in the numbers: B2C email marketers are typically dealing with […]
With marketing automation increasing, you’ve heard plenty about automated email, I’m sure. But that term tends to group together what are in reality very specific and different ways of doing automated email marketing. And knowing about those different ways means knowing more about automated email marketing best practices. To help get you up to speed so you can make better use of automated email in 2011, here’s a brief primer on the terms and what they […]
A few months ago we published a blog on triggered emails in the Email Experience Council’s blog. So I was interested to read BtoB Online magazine’s article about B2B triggered emails, with suggestions for triggered email messages appropriate for the B2B email marketer to incorporate into his or her campaigns. Triggered email messaging suggestions included: Welcome emails Post-purchase emails News and staff changes Anniversary or birthday emails (yes, you can do those in B2B email marketing!) […]
As a follow-up to our email marketing blog post about being relevant to help you avoid declining CTRs, I want to remind you of one simple thing you can do to improve your entire email marketing program: Tell consumers what to expect. Then deliver it. I am still shocked, as 2010 comes to an end, at how many websites expect you to sign up for emails with no sales pitch, no description of what you’ll get, […]
I just read the following statistic in an emailInsider article by Morgan Stewart: Average click-through rates dropped 14% between Q3 2009 and Q3 2010, from 6.2% to 5.4%. What was your reaction when you read that email marketing statistic? Did your stomach knot up? Did you start thinking the naysayers who proclaim the death of email might be right? Well, I have one word to say in response to that statistic: relevance. If your email marketing […]
Would you use an ESP if it were free? That’s a new option for the SMB market now, according to an article in DM News. Titled “ESPs turn to ‘freemium’ models to help upsell budget-conscious businesses,” the article by Shahnaz Mahmud describes the effort on the part of email service providers to woo small business with free options in the hopes that they’ll later decide it’s worth paying to use the email marketing platform. Another option […]