About Jared LaRock

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So far Jared LaRock has created 40 blog entries.

Email Deliverability Best Practices: Learn Them. Do Them. Profit From Them.

2010-09-10T23:38:35+00:00

You have no choice. You must take email delivery problems seriously. Very seriously. Why? Because every percentage point of improvement in your email deliverability is a potential improvement in your email marketing ROI. You might think there’s no real difference between an 81.5% email delivery rate and an 82% email delivery rate. Not really, you say, that’s such an insignificant number. But if half a percentage point equals 1,000 more inboxes, and you have a conversion […]

Email Deliverability Best Practices: Learn Them. Do Them. Profit From Them.2010-09-10T23:38:35+00:00

Don’t Take Your Email Subscribers for Granted, Delight Them Instead

2010-09-09T14:01:35+00:00

Email marketing best practices alone don’t ensure email marketing success. But sometimes we get so caught up in making sure we learn them and implement them, we forget to think bigger and more creatively. Let’s change that up a little. Here’s an idea: Take some of the focus off of getting new subscribers and put a little more focus on rewarding the subscribers you do have. It’s a common mindset in marketing: Go after the new […]

Don’t Take Your Email Subscribers for Granted, Delight Them Instead2010-09-09T14:01:35+00:00

Email Marketing Best Practice in Action: Have a Print Out of a Sample Email to Encourage Subscribers

2010-09-01T10:30:08+00:00

With the publication of our last email marketing newsletter on list building do’s and don’t’s, it seems I’m seeing examples left, right and center! I don’t know if that’s just because I’m paying attention because it’s top of mind, or if it’s because our email newsletter article was so timely, but all these other instances are helping us at ClickMail drive the points home! Here’s to better, and more successful, list building for everyone! And here’s […]

Email Marketing Best Practice in Action: Have a Print Out of a Sample Email to Encourage Subscribers2010-09-01T10:30:08+00:00

An Example of an Email Marketing Best Practice not Practiced

2010-08-31T11:19:52+00:00

Don’t you just love serendipity? Or maybe I should say, don’t you just love when you say something to the world, and then you see what you’re proposing being put into action? That just happened. We at ClickMail, an email marketing vendor, are publishing our newest email marketing newsletter chock full of email marketing best practices for list building tips, and then a great example of one of those tips happens to me in real life. Good! […]

An Example of an Email Marketing Best Practice not Practiced2010-08-31T11:19:52+00:00

Sometimes Email Marketing Best Practices Require Ignoring the Media

2010-08-20T11:05:48+00:00

If you saw the headlines this week that email is too slow for the class of 2014, did you have a little panic attack as an email marketer? Or did you take it in stride? I’ll admit when I saw the headlines around the new Beloit College Mindset List and the assertion that these young folks find email too slow, I had a reaction. But it wasn’t panic. It was “not again.” It seems like the […]

Sometimes Email Marketing Best Practices Require Ignoring the Media2010-08-20T11:05:48+00:00

Best Practices for Email Marketing: Capture Email Addresses on Your Website…Now

2010-08-16T11:42:48+00:00

One thing about email marketing: It is not a standalone channel. Not by any means. As an email marketing vendor, we at ClickMail continue to teach best practices for email marketing. But if you get too focused on email marketing best practices, you might lose site of the bigger picture, of email’s part in your organization’s overall marketing strategy. Email can be a complex part of your overall marketing practices and strategy. But you can think […]

Best Practices for Email Marketing: Capture Email Addresses on Your Website…Now2010-08-16T11:42:48+00:00

Email Marketing Best Practices: Don’t Raise a Red Flag

2010-08-06T11:26:02+00:00

Today I got a shock. An unsubscribe shock. I’ve been getting emails from a major retailer for some time, years, but never acted on them. Finally today I clicked on the Unsubscribe link (instead of just deleting the emails like I have been doing). In that way, this big behemoth company is adhering to email marketing best practices: The unsubscribe link was easy to find, and clicking on it took me straight to a web page […]

Email Marketing Best Practices: Don’t Raise a Red Flag2010-08-06T11:26:02+00:00

Email Marketing Best Practices: Test Everything…Just not all at Once

2010-08-02T10:01:18+00:00

Every time you send out an email, if you’re not testing, you’re losing. There are countless incremental ways to improve the effectiveness—and ROI—of your email marketing. But you’ll only discover all of those little tweaks and tune-ups by testing. Make it a goal to do an A/B test of some kind every single time you send out an email. This doesn’t have to be a lot of work, I promise! I’m not suggesting you develop two […]

Email Marketing Best Practices: Test Everything…Just not all at Once2010-08-02T10:01:18+00:00

Email Deliverability Best Practices: Can We Say Enough About Testing? No!

2010-07-28T15:53:57+00:00

Testing is a topic that has come up a lot lately at our email marketing vendor offices. We encourage constant testing all the time. Not to say you should test every single factor every single time. But always be testing by choosing something to test every time you do an email. It could be anything from your From name to the color of your call-to-action button. Constant testing falls into the category of email deliverability best practices […]

Email Deliverability Best Practices: Can We Say Enough About Testing? No!2010-07-28T15:53:57+00:00

Best Practices for Email Marketing: Moving Your Readers Through the Five Stages

2010-07-20T11:12:34+00:00

This is what you want to happen: Your email shows up in your recipient’s inbox. They are anticipating hearing from you and are so excited to open your email that they ignore all other emails to open yours first. This is what really happens: You fight your way into the inbox. Then you work your way through the clutter to get noticed. And you struggle still to get your email opened. Did you know your recipients […]

Best Practices for Email Marketing: Moving Your Readers Through the Five Stages2010-07-20T11:12:34+00:00
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