Subject Line Analysis Report Offers New Insight Into This Critical Content

2021-11-09T20:55:26+00:00

Adestra has published a report on subject lines that ought to be a must-read for every marketer, regardless of industry, because it’s an eye opener (or reminder) of the big huge impact one little word can have. Subject lines can always benefit from optimization because they affect not only open and click-through rates, but unsubscribe rates as well. In order to delve deeper into subject line best practices to discover ways to improve, the folks at […]

Subject Line Analysis Report Offers New Insight Into This Critical Content2021-11-09T20:55:26+00:00

Webinar: Get Some ESP Therapy to Find Out if It’s Time to Say Goodbye to that Email Service Provider

2021-11-09T20:55:27+00:00

If you’re having issues with your email service provider, and you’re wondering if it’s time for a switch, this upcoming DMA webinar is a “must do” for you. On September 15th, we’ll be sponsoring a webinar on just that very topic—but on an unusual aspect of it. Rather than tell you how to switch email service providers, we’ll first see if we can’t help you save that relationship (and therefore save yourself the time, cost and […]

Webinar: Get Some ESP Therapy to Find Out if It’s Time to Say Goodbye to that Email Service Provider2021-11-09T20:55:27+00:00

Why Switching Email Service Providers Can Be Good for Your Email Health

2021-11-09T20:55:27+00:00

If you work in a corporate environment, chances are you’re familiar with wellness programs. Originally intended to encourage physical health on the part of employees in order to reduce sick days and healthcare costs, wellness programs now run the gamut and even include stress reduction and financial wellness. Now I, as an email marketer, am going to take some liberties with that wellness concept and give you my thoughts on another kind of wellness: ESP wellness. […]

Why Switching Email Service Providers Can Be Good for Your Email Health2021-11-09T20:55:27+00:00

This Summer, Heat Things Up With Your Subscribers

2021-11-09T20:55:27+00:00

It’s so easy to take for granted those who are closest to us: our spouses, our kids…our subscribers. Yep! Even our subscribers whom we worked so hard to get are the ones we tend to neglect as we go in search ever more subscribers. And since all good relationships sometimes need a little spark to heat things up again, we offer a few ways you can easily show some summer lovin’ to your email subscribers and […]

This Summer, Heat Things Up With Your Subscribers2021-11-09T20:55:27+00:00

Is There Really Any Good Reason to Switch Email Service Providers? Yes!

2021-11-09T20:55:27+00:00

Recently in a LinkedIn group, a member challenged ESPs to give good reasons to switch, because of the high financial and time costs of doing so. He stated that he had yet to see a succinct reason to switch, and wondered if there were any. Well, of course I had something to say to that! Two things actually… Point #1: Have the right reasons to switch I recently presented at both MarketingSherpa’s 2015 Email Summit in […]

Is There Really Any Good Reason to Switch Email Service Providers? Yes!2021-11-09T20:55:27+00:00

Does Email Equal Free Money?

2021-11-09T20:55:27+00:00

We regularly hear about the ROI of email, and how it still dominates in the marketing space as the leading way to generate the highest return per dollar spent. But does that mean email equals free money? Hardly. Like anything else, you get out of email what you put into it. The reality is, the more time and money you invest into your email marketing program, the higher your return on investment will be. Simply buying […]

Does Email Equal Free Money?2021-11-09T20:55:27+00:00
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