New Survey From Email Marketing Provider ClickMail Shows How Successful Email Marketers Do It

2021-11-09T21:05:18+00:00

For years, email has been a top-performing marketing channel. With recent advances in technology along with changing consumer expectations, email faces new challenges as a marketing medium. As an email marketing provider, we wondered, “How do the most successful marketers overcome those challenges?” To find out, we partnered with Ascend2 to do a survey. Ascend2 interviewed 518 marketers to learn how those companies with very successful email marketing programs differ from companies that are less successful. […]

New Survey From Email Marketing Provider ClickMail Shows How Successful Email Marketers Do It2021-11-09T21:05:18+00:00

“Click!” Why Your CTR Is Only Part of the Email Reporting Story

2021-11-09T21:05:19+00:00

Ah, the click-through rate! The number by which we want so much to gauge the whole success of our email campaigns! Beyond the inboxes, beyond the opens, this is what we live for—seeing how many people were interested enough to click on a link in our email! Yes! But as with so many things email, the click-through rate can be deceiving. So beware this aspect of your email reporting. Your click-through rate, or CTR, is only […]

“Click!” Why Your CTR Is Only Part of the Email Reporting Story2021-11-09T21:05:19+00:00

“Let It Go”—The Elsa Approach to Email Marketing Means Customizing Your Preference Center

2021-11-09T21:05:19+00:00

Have you see “Frozen” yet? If you haven’t, you need to, if for no other reason than to know why the 3-year-old at the back of the airplane is belting out the words “Let it gooooo… Let it gooooo” as your plane is cruising through the air. (Although you should also see it because it’s a cute movie…and it’s taking over our lives.) Popularity and pop culture aside, the song “Let It Go” is more than […]

“Let It Go”—The Elsa Approach to Email Marketing Means Customizing Your Preference Center2021-11-09T21:05:19+00:00

Get Our #1 Best Tip for Choosing Best Email Service Providers

2021-11-09T21:05:21+00:00

Statistics show businesses switch email service providers about every two years. That means after going through all of the trouble, hassle and costs of the RFPs–the meetings, the demos, the migration from the old to the new, the ramping up, the honeymoon period, and the ultimate disappointment–these companies simply wash, rinse, repeat and do the whole thing all over again two years later. Do you really want to switch email service providers every two years? Can […]

Get Our #1 Best Tip for Choosing Best Email Service Providers2021-11-09T21:05:21+00:00

Time for a New ESP? 7½ Tips for Optimizing the RFP Process

2021-11-09T21:05:23+00:00

When it’s time for a new email service provider, you’re likely looking at doing an RFP to jumpstart your selection process…and that can cause about as much stress as contemplating a frontal lobotomy! In order to do an email service providers comparison, many organizations start out with an RFP sent to a large number of ESPs and whittle down that long list to a short list over the course of many months (and many hours invested). […]

Time for a New ESP? 7½ Tips for Optimizing the RFP Process2021-11-09T21:05:23+00:00

Email Marketing Best Practices: Keeping Fake Emails Off Your List From Day 1

2021-11-09T21:06:26+00:00

Keeping your in-house email list relevant and clean is important. For one thing, a clean list helps your email deliverability rate by decreasing your chances of hard bounces, and therefore list hygiene should also be among your email marketing best practices. Part of this hygiene is removing those email addresses that haven’t opened or in any way engaged with your messages. Many suggest only sending to subscribers who have engaged within the last 12 months. Some […]

Email Marketing Best Practices: Keeping Fake Emails Off Your List From Day 12021-11-09T21:06:26+00:00
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