Expert blog posts on email marketing best practices and related topics including email marketing optimization, email marketing tools, email marketing agency, email marketing vendors, email marketing provider and campaign email marketing solution.

Elevate Your B2B Holiday Email Marketing in 2023

2024-02-28T16:47:52+00:00

Elevate Your B2B Holiday Email Marketing in 2023, As the 2023 holiday season unfolds, email inboxes are brimming with messages from retailers eager to leverage the festive shopping spree. For B2B email marketers aiming to enhance their ROI, the competition for your audience’s attention is fiercer. The ClickMail Edge: B2B Email Marketing Strategies Staying Relevant in a B2C Dominated Season While the holiday focus for many shifts towards B2C strategies to boost email marketing ROI, ClickMail […]

Elevate Your B2B Holiday Email Marketing in 20232024-02-28T16:47:52+00:00

The Imperative of Email Testing in 2024 Beyond Avoiding Apologies

2024-02-28T17:15:30+00:00

(Updated October 23, 2023) In the ever-evolving realm of email marketing, two principles hold paramount importance: relevance and rigorous email testing. As an email technology provider committed to enhancing marketing effectiveness, we emphasize these core strategies to our clients. The focus on testing sheds light on a crucial aspect of email marketing—preventing the need for apology emails. Having witnessed the email marketing landscape for over two decades, I’ve observed numerous instances where brands had to issue […]

The Imperative of Email Testing in 2024 Beyond Avoiding Apologies2024-02-28T17:15:30+00:00

Email Marketing Best Practices for Subscriber Engagement

2024-02-28T17:24:25+00:00

Despite the evolution of digital marketing over the past decade, one element remains steadfastly at the core of successful email marketing campaigns: subscriber engagement. The enduring principle that subscribers should dictate the direction of your email marketing efforts underscores the importance of viewing email not as a quick acquisition tool but as a powerful retention mechanism. Unlike SEO, PPC, and social media—which excel at driving initial traffic—email marketing shines in nurturing ongoing relationships, ultimately converting prospects […]

Email Marketing Best Practices for Subscriber Engagement2024-02-28T17:24:25+00:00

Email Marketing Attention Strategies: Boost Engagement as Spam Levels Drop

2024-06-16T01:21:03+00:00

First, the good news: the rate of spam is down! And we mean way down. According to cyber-security firm Kaspersky Lab, the percentage of spam has fallen from around 80% to 67% of the global email total. That’s a significant drop. Next is the potential bad news: although decreasing spam is good news for legitimate email marketers because it means people will overall be happier about the state of their inboxes, it doesn’t necessarily mean less […]

Email Marketing Attention Strategies: Boost Engagement as Spam Levels Drop2024-06-16T01:21:03+00:00

Crafting Captivating Holiday Email Subject Lines: A Guide

2024-02-28T17:06:28+00:00

Have you noticed an uptick in Holiday Email Subject Lines in your inbox recently? It’s December, and the digital world is buzzing with holiday email marketing campaigns. This surge offers a prime opportunity to dive deep into the art of crafting holiday email subject lines that stand out. The significance of email subject lines during the holiday season cannot be overstated. As the CEO of an email technology company, I find myself naturally drawn to analyzing […]

Crafting Captivating Holiday Email Subject Lines: A Guide2024-02-28T17:06:28+00:00

Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves

2021-11-09T20:54:43+00:00

This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for using not one, not two, but three dangerous words in this group: blast, bulk and daily.” I checked the comments on the post, fully expecting to […]

Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves2021-11-09T20:54:43+00:00

4 Months and Counting! Staying CASL Compliant Post July 1

2021-11-09T20:54:43+00:00

Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will get riskier. The Canadian Anti Spam Law (CASL) was set up that way, to give marketers time—three years, to be exact—to be ready for compliance with […]

4 Months and Counting! Staying CASL Compliant Post July 12021-11-09T20:54:43+00:00

Don’t Dismiss the Difference Between the Marketing and the Sales Email

2021-11-09T20:55:05+00:00

Reading through an article on outbound email FAQs just now, it struck me that marketers have a tendency to treat two very different types of B2B emails as if they were one and the same. For example, the article I just read says: “Opens and clicks only get you so far. In most outbound scenarios, the most desired call to action is an email reply—which is the most direct and reliable way to gauge interest.” In […]

Don’t Dismiss the Difference Between the Marketing and the Sales Email2021-11-09T20:55:05+00:00

Want Better Email Marketing? Read Those Release Notes

2021-11-09T20:55:06+00:00

When was the last time your ESP sent you release notes? OK, and when was the last time you actually read them? In our experience at ClickMail, we find clients don’t always read the documentation ESPs put together and distribute when offering new or updated features. It’s kind of like the instructions that come with a new tool or toy: We know the instructions are there, but 9 times out of 10, we fumble through setup […]

Want Better Email Marketing? Read Those Release Notes2021-11-09T20:55:06+00:00

How You Can Learn From 12 of the Best Email Campaigns of 2015

2021-11-09T20:55:06+00:00

It’s one thing to be told how to do better email marketing. It’s another thing to be shown. And showing is just what Adestra has done in their Campaign of the Year 2015 report. Featuring the most successful email marketing campaigns run by Adestra clientele during the past year, this compilation is useful for every marketer doing email. Featuring 12 real-life email marketing campaigns, with imagery, subject lines, goals, and details on the noteworthy metrics, this […]

How You Can Learn From 12 of the Best Email Campaigns of 20152021-11-09T20:55:06+00:00
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