Expert blog posts on email marketing best practices and related topics including email marketing optimization, email marketing tools, email marketing agency, email marketing vendors, email marketing provider and campaign email marketing solution.

Email Subject Lines: Tis the Season to Pay Attention!

2021-11-09T20:54:40+00:00

(Updated December 1, 2018) Noticed anything different about your email inbox lately? For instance, maybe it’s even more crowded than usual? The holiday season is upon us…and so are the holiday email marketing campaigns. That means you can take a crash course in email marketing and who is doing what with their email subject lines. Whether the increase in emails pleases or annoys you, stop long enough at each email to pay attention to the email […]

Email Subject Lines: Tis the Season to Pay Attention!2021-11-09T20:54:40+00:00

Would You Rather Test First or Apologize Later?

2021-11-09T20:54:41+00:00

(Updated October 23, 2018) As an email technology vendor striving to help clients do a better job marketing, there are two points we tend to harp on because they are so important: relevancy and testing. And testing brings us to another point: avoiding the apology email. I’ve been in this industry for over 2 decades, and I’ve seen a lot of apology emails from companies that messed up. Sure, they send the apology, so that should make […]

Would You Rather Test First or Apologize Later?2021-11-09T20:54:41+00:00

In Email Marketing, Subscribers Still Rule

2021-11-09T20:54:41+00:00

A lot has changed in email marketing in the past 10 years, but one constant has remained: Subscribers rule. Or at least they should rule. If they don’t drive your email marketing campaigns and strategy, you might need to re-evaluate how you view them. Why so much emphasis on subscribers? Because email marketing should be a long-term tactic. It should be viewed a marathon and not a sprint because mail is not a tool we use for acquisition. […]

In Email Marketing, Subscribers Still Rule2021-11-09T20:54:41+00:00

Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves

2021-11-09T20:54:43+00:00

This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for using not one, not two, but three dangerous words in this group: blast, bulk and daily.” I checked the comments on the post, fully expecting to […]

Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves2021-11-09T20:54:43+00:00

4 Months and Counting! Staying CASL Compliant Post July 1

2021-11-09T20:54:43+00:00

Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will get riskier. The Canadian Anti Spam Law (CASL) was set up that way, to give marketers time—three years, to be exact—to be ready for compliance with […]

4 Months and Counting! Staying CASL Compliant Post July 12021-11-09T20:54:43+00:00

Don’t Dismiss the Difference Between the Marketing and the Sales Email

2021-11-09T20:55:05+00:00

Reading through an article on outbound email FAQs just now, it struck me that marketers have a tendency to treat two very different types of B2B emails as if they were one and the same. For example, the article I just read says: “Opens and clicks only get you so far. In most outbound scenarios, the most desired call to action is an email reply—which is the most direct and reliable way to gauge interest.” In […]

Don’t Dismiss the Difference Between the Marketing and the Sales Email2021-11-09T20:55:05+00:00

Want Better Email Marketing? Read Those Release Notes

2021-11-09T20:55:06+00:00

When was the last time your ESP sent you release notes? OK, and when was the last time you actually read them? In our experience at ClickMail, we find clients don’t always read the documentation ESPs put together and distribute when offering new or updated features. It’s kind of like the instructions that come with a new tool or toy: We know the instructions are there, but 9 times out of 10, we fumble through setup […]

Want Better Email Marketing? Read Those Release Notes2021-11-09T20:55:06+00:00

How You Can Learn From 12 of the Best Email Campaigns of 2015

2021-11-09T20:55:06+00:00

It’s one thing to be told how to do better email marketing. It’s another thing to be shown. And showing is just what Adestra has done in their Campaign of the Year 2015 report. Featuring the most successful email marketing campaigns run by Adestra clientele during the past year, this compilation is useful for every marketer doing email. Featuring 12 real-life email marketing campaigns, with imagery, subject lines, goals, and details on the noteworthy metrics, this […]

How You Can Learn From 12 of the Best Email Campaigns of 20152021-11-09T20:55:06+00:00

Using Email for Lead Nurturing: Harder Than It Should Be?

2021-11-09T20:55:26+00:00

With all of the advances in email marketing technology and cross channel marketing, email still remains a more effective tool for lead nurturing than lead generation. Oh, you can do lead gen with email for sure, but email’s powerhouse is nurturing prospects along, because it’s a perfect platform for doing so, introducing small bits of content over time…drip, drip, drip. And what is lead generation good for if not followed up by a nurturing campaign anyway, […]

Using Email for Lead Nurturing: Harder Than It Should Be?2021-11-09T20:55:26+00:00
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