MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
ClickMail CEO to Publish Email Marketing Best Practices as a Focus Expert
The CEO of our email marketing vendor company ClickMail is now a Focus Expert! Marco Marini, ClickMail CEO, will soon be posting email marketing and email deliverability expertise articles on the Focus.com website as well as answering email marketing and online marketing related questions. Focus exists as a resource for professional business people who need one place to go for expertise, whether the topic is customer service, finance, marketing, software or a number of other topics. […]
Email Marketing Best Practices Mean Start With the Substance, not the SWYN
I just read an article on SWYN adoption, asking is it as widespread among retailers as people think it is (and the answer was “no”), but we might have missed the point here. If you have a Share With Your Network function in your email, but your email isn’t worth sharing, does the function matter? Even if 99% of retailers added some kind of SWYN feature like a Share link for Facebook, does that mean consumers […]
Knowing Your Best Time to Send Still Ranks Among Email Marketing Best Practices
Have you believed the buzz that “best time to send” is now a non-issue? Then our latest contribution to the Email Experience Council (EEC) blog should make you stop and think…or rethink. Rather than remove the issue from your list of email marketing best practices, rethink it. But also move beyond what the case studies and reports tell you. As Marco says in this post, “The fact is, the industry doesn’t determine your best time to […]
Be Smart About Spam: Make Opt In One of Your Email Deliverability Tools
Is opt in one of your email deliverability tools? It should be! As Jeanne Jennings points out, opt in is simply smart business. In a blog post titled “Opt In vs. Opt Out: It’s a Business Decision,” Jeanne makes a strong business case for opt in, strong enough that we at ClickMail say it’s time to add opt in to your list of email deliverability tools. Opt out is the way out, but “there is a […]
Email Marketing Vendor Decries Exclusivity as Bad for Customer
As an email marketing vendor that resells dozens of other vendors, ClickMail has always been of the mindset that the customer is first, and the more vendors we represent, the more likely we’ll be to find the best fit for our customers. It’s one reason clients choose ClickMail. They know we won’t force them to use a particular ESP, for example. They trust us to figure out the ESP that will give them the highest email […]
Email Marketing Best Practices: Get Back to Basics With the 40/40/20 Rule
With so many marketers caught up in social media initiatives and the rapidity with which the email marketing landscape can change, it’s easy to lose sight of the basics. ClickMail’s Director of Sales & Business Development Michael Kelly recently summed up some back to basics core information we need to remember as email marketers: the 40/40/20 rule. Despite all the integration and technological innovation and newness of social media, email marketing best practices still adhere to the […]
Email Marketing Best Practices: Make Email More Expensive??
This is a blog topic that might raise your eyebrows but it raises a great point! Mike May argues, in his post titled “To Improve Email’s Effectiveness, Lower Its ROI,” that making email more effective means making it more expensive. You’re probably thinking, “What?!” But he makes a great point. Email is relatively inexpensive, which is one reason why it has the highest ROI of any other marketing channel. However, that combination of low barrier to […]
Targeted Emails Increase Email Marketing ROI
In his latest blog written for the Email Experience Council, CEO Marco Marini gives you tips and trick for increasing your email marketing ROI via triggered targeted emails. As he points out, however, you’re not limited to only one kind of triggered email, like happy birthday greetings: “You’re not limited to birthday emails…nor are triggered emails only appropriate for B2C marketing. Triggered emails come in three types—recurring, transactional and threshold—and can be used in a variety […]
Why Should I? When Email Marketing Best Practices Include Selling Your Signups
So often companies think an email signup box on their website home page is all that’s required to grow an in-house email list by leaps and bounds. If only that were true! If only that was a simple email marketing best practice that one could implement once then forget about! But it’s not true. People must be sold on signing up for your emails just like they need to be sold on your products or services. […]