In his latest blog written for the Email Experience Council, CEO Marco Marini gives you tips and trick for increasing your email marketing ROI via triggered targeted emails.
As he points out, however, you’re not limited to only one kind of triggered email, like happy birthday greetings:
“You’re not limited to birthday emails…nor are triggered emails only appropriate for B2C marketing. Triggered emails come in three types—recurring, transactional and threshold—and can be used in a variety of circumstances…”
Whether triggered, targeted and drip type emails, one-to-one emails have a much higher email marketing ROI. You might send fewer emails, but make more money off those you do send.
As Marco explains, this kind of targeted email marketing is relatively easy these days because of technological developments. Not only is it easy to do, but your email program can be as sophisticated as you want it to be as well.
Why go to all this trouble? It’s not just for the email marketing ROI. Targeted, relevant messages lead to more engagement, which in turn leads to a better standing with the ISPs. And that will get more of your help your email deliverability…which is the first step to improving your email marketing ROI.