email marketing ROI

Targeted Triggered Emails Increase Email Marketing ROI

In his latest blog written for the Email Experience Council, CEO Marco Marini gives you tips and trick for increasing your email marketing ROI via triggered targeted emails.

As he points out, however, you’re not limited to only one kind of triggered email, like happy birthday greetings:

“You’re not limited to birthday emails…nor are triggered emails only appropriate for B2C marketing. Triggered emails come in three types—recurring, transactional and threshold—and can be used in a variety of circumstances…”

Whether triggered, targeted and drip type emails, one-to-one emails have a much higher email marketing ROI. You might send fewer emails, but make more money off those you do send.

As Marco explains, this kind of targeted email marketing is relatively easy these days because of technological developments. Not only is it easy to do, but your email program can be as sophisticated as you want it to be as well.

Why go to all this trouble? It’s not just for the email marketing ROI. Targeted, relevant messages lead to more engagement, which in turn leads to a better standing with the ISPs. And that will get more of your help your email deliverability…which is the first step to improving your email marketing ROI.

Learn more about pulling the trigger on targeted emails.

Published On: September 27th, 2010Categories: Miscellaneous email marketing topics

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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