Have you believed the buzz that “best time to send” is now a non-issue? Then our latest contribution to the Email Experience Council (EEC) blog should make you stop and think…or rethink.
Rather than remove the issue from your list of email marketing best practices, rethink it. But also move beyond what the case studies and reports tell you. As Marco says in this post, “The fact is, the industry doesn’t determine your best time to send; your audience does. And you can only learn that by testing.”
His EEC blog post will give you the whys, hows and things to consider, so you can keep “best time to send” high on your list of email marketing best practices…and get a higher email marketing ROI as a result.