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Is the Free ESP the Best ESP for You? Probably not. Choose ClickMail Instead
Would you use an ESP if it were free? That’s a new option for the SMB market now, according to an article in DM News. Titled “ESPs turn to ‘freemium’ models to help upsell budget-conscious businesses,” the article by Shahnaz Mahmud describes the effort on the part of email service providers to woo small business with free options in the hopes that they’ll later decide it’s worth paying to use the email marketing platform. Another option […]
Email Deliverability Consultant and Marketing Vendor Wins High Praise From New Client
Sometimes we work too hard. As an email deliverability consultant and one of the email marketing vendors vying for your attention when you’re looking for an ESP, ClickMail Marketing has been a rapidly growing company. As such, we sometimes overlook letting our email marketing customers tell our story for us. And we all know a testimonial is much more effective than a sales pitch! With that in mind, we quote Barney Stanner, President of JobsInSports.com, who […]
Email Marketing Best Practices: Are Your Customers Dogs or Cats?
Whether you’re a dog person or a cat person, you know the difference. As the saying goes, “Dogs have owners; cats have staff.” Dogs love you no matter what. Dogs never hold a grudge. They forgive everything. They are miserable when you leave and ecstatic when you return. They think you walk on water and control the heavens and are the greatest creature to ever live. Ever. Dogs adore you. Cats could not care less about […]
There’s no Such Thing as a “Best” ESP: Why ClickMail Sells ESP BlueHornet
There’s no such thing as the best email service provider (ESP). But there is such a thing as the best ESP for you. That’s why we as an email marketing vendor resell over a dozen ESPs, to ensure we match our clients with the best choice for their needs. Below is post 1 in our series of 5 posts on the top ESPs we resell and why…because the best ESP is the one that’s best for […]
Why This Email Marketing Vendor Is Your Source for Other Vendors
Sometimes it’s hard to be different. Like when you’re unique among email marketing vendors. You get a lot of questions like, “What is ClickMail?” Because we’re different, people can’t easily put us in a category and that can lead to confusion. What makes us so different? We are vendor agnostic. We are a vendor that resells other email marketing vendors, yes, but we sell more than one. In fact, we resell over a dozen different email […]
Email Marketing Best Practices Help You Weather the Storms
In some ways, email marketing is like farming. You can’t just go along from day to day assuming everything will stay the same. If you’re a farmer, you’re dependent on the weather and you absolutely have to know what’s coming so you can adjust. You might know about what to expect, like hot weather in the summer and cold weather in the winter, but on a day-to-day basis, you can get big, costly surprises so you […]
Email Marketing Best Practices: Shocking Proof Quality Is More Important Than Quantity!
It’s an email marketing best practice we harp on a lot in this blog, I know. But that’s because it’s an idea that’s so steadfastly adhered to, this idea that more names on your email list means more profit. No, it doesn’t. Do you need shocking proof that quality is more important than quantity when it comes to your in-house email list? Then click on through to this MarketingSherpa case study. The Indianapolis Symphony cut their […]
One Good Thing About Social: It Raises the Email Relevance Bar!
If you send it, they will share…not! Or at least, not necessarily. If your email marketing team has high hopes for the social sharing feature you’ve added to your email design, if you’re all thinking you’ll get all kinds of click throughs and sharing with social networks because people can share, well, hold on… Have you evaluated your content and message to make sure people will want to share it? Just because they can (the function […]
Email Marketing Best Practices Much More Developed Than Social Media Marketing
For all the talk of email is dead and social media is the new marketing marvel, there’s one way email is still a far better marketing tool than social: the ability to measure ROI! Try searching for information on how to measure social media ROI and your head will spin. First you have to be clear on what you mean by social media. Facebook? YouTube? Blogs? Then try and sort out the ROI and it’s hard! […]