MAKE YOUR EMAIL SMARTER
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Email Marketing Best Practices: Work that Email Signup!
(This post was originally published 10 years ago, and sadly is as spot on today as it was in 2008.) Organizations ideally should talk their talk and walk their walk, right? We can cut some slack for all-volunteer organizations because they lack paid staff. But other associations and organizations do have the resources to be role models in their industries…and should, especially when it comes to email marketing best practices. Take for example an email marketing […]
Why GDPR Compliance Matters So Much to non-EU Businesses
Tick tock, tick tock…once again, we are in the countdown stages, working our way towards complying with yet another regulation. Most recently, we were preparing ourselves for the Canadian anti-spam law or CASL, which was enforced in stages, taking full effect in July 2017. Next, it will be the General Data Protection Regulation or GDPR that goes into effect on May 25, 2018. (Or should we say 25 May 2018 since this is a European regulation?) We […]
ESP Email Marketing Features: What You Want vs. Why You Want Them
When organizations go shopping for a new email service provider or similar vendor, there’s often a disconnect between the email marketing features they want and the reasons behind wanting them. As a company that helps businesses to choose the vendor that is the best fit, we see this time and time again during the discovery process. When this happens—and no one recognizes it—the result is usually a poor fit, as the customer realizes the vendor they’ve […]
Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves
This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for using not one, not two, but three dangerous words in this group: blast, bulk and daily.” I checked the comments on the post, fully expecting to […]
Content Marketing Infographic Shows Email Marketing Plays Crucial Role for Distribution
The folks at Skilled have created an impressive infographic on ways to use content marketing—55 ways to use content marketing, to be exact. The topic and all of the many noteworthy facts presented are interesting and useful on their own. But what really caught my eye is toward the end of the infographic as you scroll down. There you’ll find the information on how to disseminate that content marketing—and email marketing is a key component of […]
4 Months and Counting! Staying CASL Compliant Post July 1
Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will get riskier. The Canadian Anti Spam Law (CASL) was set up that way, to give marketers time—three years, to be exact—to be ready for compliance with […]
Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)
Looking for the best ESP for your organization? Download the newly updated ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. And that’s why we update this guide every year. Switching email service providers is costly, time-consuming and—quite honestly—a pain. Choosing an ESP for the long term […]
Email Is Not Dead—It’s Democratic
This insanely crazy presidential election is just about over, on November 8, and thank goodness. It has been a sad time in American politics, and for some, signals the demise of democracy, for reasons beyond the scope of this blog. But it got me thinking: You know what’s really democratic? Email! First off, no one died First, let’s obliterate some myths here, that relate to both American democracy and to email: No one and nothing has […]