Experience + Expertise = Smarter Email Starts Here

ESP Email Marketing Features: What You Want vs. Why You Want Them

When organizations go shopping for a new email service provider or similar vendor, there’s often a disconnect between the email marketing features they want and the reasons behind wanting them. As a company that helps businesses to choose the vendor that is the best fit, we see this time and time again during the discovery process. When this happens—and no one recognizes it—the result is usually a poor fit, as the customer realizes the vendor they’ve […]

By |October 17th, 2017|Categories: Email service providers|Tags: |

Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves

This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for using not one, not two, but three dangerous words in this group: blast, bulk and daily.” I checked the comments on the post, fully expecting to […]

By |April 17th, 2017|Categories: Email marketing best practices|

4 Months and Counting! Staying CASL Compliant Post July 1

Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will get riskier. The Canadian Anti Spam Law (CASL) was set up that way, to give marketers time—three years, to be exact—to be ready for compliance with […]

By |March 1st, 2017|Categories: Email marketing best practices|Tags: , |

Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)

Looking for the best ESP for your organization? Download the newly updated ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. And that’s why we update this guide every year. Switching email service providers is costly, time-consuming and—quite honestly—a pain. Choosing an ESP for the long term […]

By |February 21st, 2017|Categories: Email service providers|
Go to Top