Looking for the best ESP for your organization? Download the newly updated ESP selection guide.

Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. And that’s why we update this guide every year.

Switching email service providers is costly, time-consuming and—quite honestly—a pain. Choosing an ESP for the long term in the first place can save a lot of money, time and pain down the road.

If you’re starting the search for a new ESP, download the guide, confident it’s current with your 2017 concerns. It will help you strategically consider your needs and how they compare with an ESP’s capabilities, both current and future. It will walk you through practical considerations like scalability and usability, but also complex ones such as dynamic content and customization, so you can make an informed ESP choice—one that will last.

Find an ESP you can stick with—and grow with—for years to come with this essential guide.

Published On: February 21st, 2017Categories: Email service providers

About the Author: Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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