2016 - Page 2 of 3 - Clickmail Marketing

Email Analytics: Avoiding Data Don’ts Is Easier When You Know Your Options

Sharon2021-11-09T20:55:06+00:00

A recent article in MarketingProfs.com offered “Seven Disastrous Data Don’ts” with a quick snapshot of common mistakes marketers make when dealing with Big Data. The author made good points, and I am not refuting them at all. Rather, in pursuit of further edification on the topic, I thought I’d pick up where the author left off on the two disastrous don’ts we’re most familiar with here at ClickMail, to expand on them a bit and offer […]

Email Analytics: Avoiding Data Don’ts Is Easier When You Know Your OptionsSharon2021-11-09T20:55:06+00:00

Do You Need an Email Consultant With a Wrench or a Scalpel?

Do You Need an Email Consultant With a Wrench or a Scalpel?

Sharon2021-11-09T20:55:06+00:00

Becoming a consultant is so easy. All one has to do is hang up a sign that says “Joe Shmoe, Consultant” and they’re in business. No degree required, no certifications needed—just their word that they know what they’re doing and that every dollar you’re spending on their services will be money well spent. Sadly, this means the world is full of so-called consultants who are under-qualified and (dare I say?) overly delusional. Fortunately, in our industry, […]

Do You Need an Email Consultant With a Wrench or a Scalpel?Sharon2021-11-09T20:55:06+00:00

As Data Grows in Volume So Does an Urgent Need for Powerful Email Analytics

Sharon2021-11-09T20:55:06+00:00

Are you ready for some scary statistics? Because I was a little taken aback when reading through this Salesforce research on the state of analytics. These statistics are not email specific, but they are still relevant to our industry because they illustrate the increasing importance of data, the continued growth in volume of data, and the challenges businesses face in analyzing all that data—now and in the future. We know the importance of analytics… According to […]

As Data Grows in Volume So Does an Urgent Need for Powerful Email AnalyticsSharon2021-11-09T20:55:06+00:00

How to Prevent Headaches and Hassle When Buying Marketing Technology

Sharon2021-11-09T20:55:06+00:00

There’s no question that buying marketing technology today is hard—for lots of reasons… ESP comparisons are rarely of the apples-to-apples type, but the situation has grown increasingly complex. Now in addition to email service providers that are specializing in niche markets, there’s marketing automation software to consider. On top of all those players, companies are finding they need third-party solutions to accomplish their martech goals, leading to a need for integrations and customizations. And, of course, […]

How to Prevent Headaches and Hassle When Buying Marketing TechnologySharon2021-11-09T20:55:06+00:00

How You Can Learn From 12 of the Best Email Campaigns of 2015

How You Can Learn From 12 of the Best Email Campaigns of 2015

Sharon2021-11-09T20:55:06+00:00

It’s one thing to be told how to do better email marketing. It’s another thing to be shown. And showing is just what Adestra has done in their Campaign of the Year 2015 report. Featuring the most successful email marketing campaigns run by Adestra clientele during the past year, this compilation is useful for every marketer doing email. Featuring 12 real-life email marketing campaigns, with imagery, subject lines, goals, and details on the noteworthy metrics, this […]

How You Can Learn From 12 of the Best Email Campaigns of 2015Sharon2021-11-09T20:55:06+00:00

Consumers Complain, But Our Inboxes Are Full Because Email Works!

Consumers Complain, But Our Inboxes Are Full Because Email Works!

Sharon2021-11-09T20:55:07+00:00

We all do it—you know, complain about the amount of email we get every day. Most of us in the working age range—meaning not minors and not retired—most of us get a lot more email every day than we’d like to. And much of it is necessary, because it helps us get our work done. As the CEO of a company, I try not to even think about how many work emails land in my inbox […]

Consumers Complain, But Our Inboxes Are Full Because Email Works!Sharon2021-11-09T20:55:07+00:00

Email 101: The (Continued) Importance of Email Deliverability and Analytics

Email 101: The (Continued) Importance of Email Deliverability and Analytics

Sharon2021-11-09T20:55:07+00:00

There’s a lot of shiny stuff going on in marketing right now, from the potential of wearable technology to in-app advertising to the Internet of Things (IoT). But two decidedly not shiny principles continue to stand as pillars of email marketing: email deliverability and email analytics. I say this because it’s true, but I say it now because of Andrew Bonar’s recent summation of the movers and shakers in the email industry. (Admittedly it’s not that recent, […]

Email 101: The (Continued) Importance of Email Deliverability and AnalyticsSharon2021-11-09T20:55:07+00:00

Want Higher Response Rates? Heed This Email Advice

Want Higher Response Rates? Heed This Email Advice

Sharon2021-11-09T20:55:07+00:00

Earlier this month, Boomerang published a report entitled “7 Tips for Getting More Responses to Your Emails.” Based on a review of the previous year, the team at Boomerang—a company that makes productivity software focused on email use—reviewed data around 40 million emails sent by their users. The goal? Determine which factors make an email more likely to get a response. Although the company and the information are geared towards email productivity in general and not […]

Want Higher Response Rates? Heed This Email AdviceSharon2021-11-09T20:55:07+00:00

Step Away From the Email Analytics! 6 Ways to Get a Big Picture View

Sharon2021-11-09T20:55:07+00:00

Two years ago we launched eMVision, a unique and innovative email analytics tool that integrations Tableau Software with the email reporting of major ESPs such as Salesforce Marketing Cloud. Since that launch, we have spent a lot of time talking to clients and other email marketers about email reporting and analytics, and we have learned one big lesson: Marketers tend to dive a little too deep into details when looking at their email reporting. What’s wrong […]

Step Away From the Email Analytics! 6 Ways to Get a Big Picture ViewSharon2021-11-09T20:55:07+00:00

Want to Improve the Quality of Your Email List? It’s Easier Than You Think

Want to Improve the Quality of Your Email List? It’s Easier Than You Think

Sharon2021-11-09T20:55:07+00:00

As many options as marketers have now for reaching out to potential customers, email still leads as the most effective channel. But there is always room to improve, as we all know! Some ways to improve the effectiveness of email marketing include more advanced segmentation, visual email analytics, and automated emails, among other possibilities. But perhaps one of the most simplistic (yet effective!) ways to improve results is by simply improving the quality of your in-house […]

Want to Improve the Quality of Your Email List? It’s Easier Than You ThinkSharon2021-11-09T20:55:07+00:00