Comparing ESPs: When It Comes to Email Integrations, Avoid Hasty Assumptions!

2021-11-09T20:55:51+00:00

Last month when we took a deep dive into data provided by the ESPinator, our free online tool for comparing email service providers, we discovered that six of the top 10 questions by answer belonged to the Reporting and Analysis section. That in and of itself wasn’t much of a surprise, given the increasing importance of email analytics to a successful email marketing program. On the other hand, however, the least important questions were around integrations, […]

Comparing ESPs: When It Comes to Email Integrations, Avoid Hasty Assumptions!2021-11-09T20:55:51+00:00

Rebuilding Your Sender Reputation Takes Time, Even If You Weren’t the Bad Guy in the First Place

2021-11-09T20:55:51+00:00

Imagine your email marketing program is humming right along, deliverability is about where it should be, and you’re tweaking and testing for those incremental improvements you know will add up–when all of a sudden you’re seeing a 95% bounce rate when emailing subscribers using Gmail. That is practically every single Gmail address on your list. And when your list includes 50,000 Gmail addresses, that’s a lot of bounces—enough to keep a marketer up at night. Not […]

Rebuilding Your Sender Reputation Takes Time, Even If You Weren’t the Bad Guy in the First Place2021-11-09T20:55:51+00:00

Mobile Is NOT the Answer to the Broken Promises of Business Intelligence

2021-11-09T20:55:51+00:00

In a recent article, CMSWire touted the mobile functionality of the Salesforce Analytics Cloud, powered by the Wave platform, detailing how Salesforce is enabling analytics on the go. Since the article started out being about the “broken promises” of business intelligence, it can lead one to believe that being mobile fixes what ails us and leads to the democratization of data we need. Not so fast. While mobile is interesting and convenient–and there’s admittedly a certain […]

Mobile Is NOT the Answer to the Broken Promises of Business Intelligence2021-11-09T20:55:51+00:00

“Half the Money Is Wasted…”–Use Email Analytics, and Know What’s Working

2021-11-09T20:55:51+00:00

I suspect every marketer has heard this famous line at least once during their careers: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That famous quote is attributed to John Wanamaker, an American merchant and the first retailer to place a half-page newspaper ad, which he did in 1874. (A few years later, he was the first retailer to place a full-page ad!) Mr. Wanamaker lived in […]

“Half the Money Is Wasted…”–Use Email Analytics, and Know What’s Working2021-11-09T20:55:51+00:00
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