EmailWorld 2013If you haven’t yet heard of EmailWorld 2013 taking place September 24th and 25th in San Diego, it’s worth looking into for two reasons.

Reason #1? Our own Michael Kelly is one of the email experts lined up to present during the event. Michael will talk about the 9 factors to consider when choosing a new ESP. Michael is a dynamic speaker and one of the smartest email guys you’ll ever meet. He’ll break down the confusion around comparing ESPs with 9 concrete factors to consider. Knowing those factors—rather than relying on guesswork—will make shopping for a new ESP make sense at last.

Reason #2 is all of the other topics you can also learn about during the two-day event. In addition to Michael’s presentation on what you need to know to do an email service providers comparison, other speakers will present on dozens of email marketing best practices, including:

  • How to write great subject lines
  • Mobile email marketing
  • Advanced segmentation and personalization
  • Video email
  • List hygiene
  • How to grow your list
  • Excellent email copywriting
  • How to increase conversions
  • Automated and triggered email

These are only a handful of the many presentations you’ll be able to choose from, on topics covering everything email.

As for a third reason, if you need one, this event is very affordable. We won’t put the pricing information here, but let’s just say for two days of this kind of expertise over this range of email marketing best practices and topics, this event is a screaming deal.

Learn more about the EmailWorld 2013 conference and the speakers. You can also learn more on Facebook.


Published On: September 10th, 2013Categories: Email service providersTags:

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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