triggered emails as email marketing servicesSetting up clients to use triggered email marketing is among the email marketing services offered by ClickMail but we’ve found it’s not fully understood. So this past month, our CEO writes about triggered email marketing for the Email Critic, providing an overview useful for newbies and ninjas both.

In this post on triggered emails, Marco discusses the most common types and how to use them. These include:


  • The Welcome Email
  • The Cart Abandon Email
  • Confirmation Emails
  • Follow-up Emails
  • Renewal Emails


For an introduction to this realm of email marketing services, read Marco’s post at the Email Critic. And if you’re already doing triggered email marketing, you’ll want to read it to make sure you’re maximizing your use of that email marketing tool.

And thanks to the Email Critic for the great image that accompanied the post in their blog…and now ours!

Published On: September 4th, 2012Categories: Automated emailTags:

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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