email expert

Bring Your Emails to “Life” With Lifecycle Messaging

Has your email marketing team made the transition from batch-and-blast to lifecycle messaging? If not, your program could be suffering from low email deliverability rates or poor ROI.

Rather than plug along with disappointing results, maybe your next move should be hiring an email expert. Or perhaps attending the BlueHornet Lifecycle Messaging Conference is just what you need to take your email marketing program to the next level.

Lifecycle messaging is so much more than the basic approach to email marketing. It’s one that evolves, adapting and changing to stay relevant to subscribers’ actions over time. When you use lifecycle messaging as a key component of your email marketing campaigns, you collect data, automate targeted emails, segment, and become more relevant and timely…in the eyes of your subscribers, the ones who really count.

Lifecycle messaging saves time and increases relevance, therefore leading to higher ROI.

Ready to learn more? Block out the dates, May 14-16, 2012, for your trip to the conference. Not only will you gain valuable insight into lifecycle messaging, but you’ll enjoy a few days in Los Angeles. Need more incentive? The conference will be held at L.A. Live, billed as “the most entertaining place on the planet.”

Whether you’re new to lifecycle messaging and just getting started, or need to refine your program, this conference is for you. Sessions will be offered for beginners to advanced, and topics will be relevant to you no matter your role in the email marketing program at your company, from designer to manager to CMO.

And you could very well walk in a novice and walk out a lifecycle email expert.

Learn more about the conference here.

Published On: March 28th, 2012Categories: Automated email

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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