Rarely a day goes by now that we don’t see something about content marketing. It might be the subject of a blog post, an article or a new book, but it’s definitely a hot topic right now! Which begs the question, how does email marketing fit with content marketing? Quite well, thank you very much!! Content marketing is new enough that there isn’t yet one agreed upon definition. One marketer might tell you it means acting […]

A thought for 2011: Make your email newsletter more real. The world is increasingly social and connected. I predict we’re starting to expect that we’ll only hear from real people and buy from businesses we can associate with names and faces. It’s only a prediction, mind you. Most websites I visit and email newsletters I receive remain generic. Only blogs are typically personal, meaning you see a name and a photo of a real person. Websites […]

MarketingSherpa’s recent chart made me smile. After reading through countless articles and blogs this morning as I attempted to get caught up on my email marketing related reading, I was happy to see a recent chart of the week…and to see that improving customer relations and retention were second in priority. Because most of what I was reading about was social this and social that. This might just demonstrate that email marketers aren’t completely ignoring the […]

If you’re like me, and you live, breathe, eat this email marketing stuff every day, you might also be like me, meaning you find yourself some days thinking there’s no difference between B2C and B2B email marketing. That’s because everything published about email marketing and email marketing best practices can pretty much be assumed to be about B2C email marketing…unless it says otherwise. The difference is in the numbers: B2C email marketers are typically dealing with […]