compare email marketing vendors with 2011 ESP guide

“Your guide was useful in terms of keeping us aware of issues that we needed reminding about as we extend our use of email marketing. I must compliment your company on producing such a readable synopsis of the important issues. Many thanks and keep up the good work.”

The praise above comes from a recent user of our annual Guide to Choosing an ESP.  They had downloaded the ESP guide to help in their search as they sorted out their needs and possible choices among email marketing vendors.

We spend hours each year updating this annual ESP guide, ensuring the factors covered are the most timely and relevant for you, the email marketer, when sizing up ESPs and other email marketing vendors. It’s great to get the feedback that tells us we’re doing what we set out to do: creating a definitive resource.

Read more about the ESP guide or simply download it and put it to use. As the user above said in their praise, it is readable and it is a synopsis. In fact, it’s the most comprehensive, vendor neutral guide you’re going to find anywhere. It includes critical information like which factors you should consider when selecting an ESP, why they are important, and what to ask the ESPs. And it’s yours for the asking, no strings attached.

Published On: June 10th, 2011Categories: Email service providers

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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