Email Analysis Should Guide Marketing, Especially When Switching ESPs


Lately, we’ve published a few blog posts about migrating from one ESP to another when switching ESPs. I’ve read these posts with interest because I’ve helped with several such migrations since joining the ClickMail team. While helping with these ESP migrations, I’ve noticed that whenever a new platform is being migrated to, the default mentality is to bring everything over wholesale: all the automations, past emails, subscriber data, etc. However, that kind of “bring all the […]