Here’s one really important aspect to keep in mind when planning your next email marketing campaign, whether you’re on the email marketing team for a global brand or you’re the owner of a small mom-and-pop business: Have a great offer. Just because you think it’s a good idea, just because you would want it (or at least you want people to want it so you’ll make money), don’t assume the person getting your email necessarily wants […]

(This post was originally published 10 years ago, and sadly is as spot on today as it was in 2008.) Organizations ideally should talk their talk and walk their walk, right? We can cut some slack for all-volunteer organizations because they lack paid staff. But other associations and organizations do have the resources to be role models in their industries…and should, especially when it comes to email marketing best practices. Take for example an email marketing […]

This insanely crazy presidential election is just about over, on November 8, and thank goodness. It has been a sad time in American politics, and for some, signals the demise of democracy, for reasons beyond the scope of this blog. But it got me thinking: You know what’s really democratic? Email! First off, no one died First, let’s obliterate some myths here, that relate to both American democracy and to email: No one and nothing has […]

One thing about a company like ClickMail: We get involved with a lot of different kinds of email marketing challenges on behalf of our clients. That’s because we offer such a wide range of services, from design to deployment to deliverability diagnostics. And since the best learning often comes from seeing what has or hasn’t worked for others, today I share with you three real-life stories from our client case study archives. Each is unique in […]