Is Your Email Offer Good Enough? Let’s talk about Elevating Your Email Marketing Offer from Good to Exceptional. Whether you’re part of a multinational corporation’s marketing team or running a quaint family-owned business, the cornerstone of your strategy should be a stellar offer when crafting your next email marketing campaign. Don’t assume your audience will automatically be interested in what you’re offering, whether downloading a white paper, purchasing a product, or engaging with a video. I […]

(This post was originally published 10 years ago, and sadly is as spot on today as it was in 2008.) Organizations ideally should talk their talk and walk their walk, right? We can cut some slack for all-volunteer organizations because they lack paid staff. But other associations and organizations do have the resources to be role models in their industries…and should, especially when it comes to email marketing best practices. Take for example an email marketing […]

This insanely crazy presidential election is just about over, on November 8, and thank goodness. It has been a sad time in American politics, and for some, signals the demise of democracy, for reasons beyond the scope of this blog. But it got me thinking: You know what’s really democratic? Email! First off, no one died First, let’s obliterate some myths here, that relate to both American democracy and to email: No one and nothing has […]

One thing about a company like ClickMail: We get involved with a lot of different kinds of email marketing challenges on behalf of our clients. That’s because we offer such a wide range of services, from design to deployment to deliverability diagnostics. And since the best learning often comes from seeing what has or hasn’t worked for others, today I share with you three real-life stories from our client case study archives. Each is unique in […]