MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
Marketo Provides Email Deliverability Service in Form of Checklist
Marketo has created something we’ve been wanting to do: a scannable, simple email deliverability checklist that fits on one piece of paper. Email deliverability problems are infinite. Creating a checklist to counter them was an email deliverability service we’ve been wanting to offer as an email marketing vendor. But it was a daunting task. Where do you start when there’s so much to say? Not for Marketo, however. They boiled down the basics for you with […]
An Email FAQ: Email Best Practices for Beginning Email Marketers
Although ESPs have been around for over a decade and email marketing is mainstream, there are still plenty of newbies just jumping into the email marketing waters. And for them, there are many mysteries surrounding the ins and out of email and email marketing best practices. Below are some tips for beginners in response to frequently asked questions we get here at ClickMail as an email marketing vendor. Using an ESP for automation Using an ESP […]
Best Practices for Mobile Email Design Include These Tips…and Testing, Testing, Testing
Have a cell phone? I bet you do. As do your spouse, your kids and your parents. Usage of cell phones and smart phones is at an all-time high and will only continue to climb. That means you must be monitoring the usage of your teenage daughter who has a tendency to go over her texting limit each month. And it means you’re now responsible for ensuring your company’s email marketing best practices include designing for […]
How to Compare Email Marketing Services: Click Here for an Online Tool
Trying to compare email marketing services and starting to feel like it’s an apples to oranges comparison? That’s okay. It is an apples to oranges comparison! And of course all email marketing vendors are going to tell you their email marketing solution is the best fit for you…because they truly believe it is. That’s why we built the world’s first online tool for comparing email marketing vendors and services. The ESPinator is web-based tool built to […]
Email Marketing Best Practices: Relate to Customers With a Relational Database
Below is an email marketing best practices blog we published in the Email Experience Council’s blog. The content is critical enough that we are republishing it here as well. In email marketing, relevance continues to drive success. No matter what happens in the marketing space or technology space, successful email starts with relevance. But true relevance means being relevant to every subscriber, and that’s a tall order! With 5,000 or 50,000 or even 500,000 names in […]
From Relevant to Awesome: A New Measurement of a Tired Email Best Practice
We talk a lot about relevance in this email marketing blog. A lot. So imagine my surprise to see Morgan Stewart’s article on relevance being over-rated. Gulp. I don’t think Morgan is saying throw relevance out the window. Of course our email marketing must still be relevant! That’s chief among email marketing best practices! Perhaps we should reconsider the word, however. Morgan points out: ‘The vocabulary used by consumers talking about the companies that do the […]
Keeping You Up to Speed on Email Marketing Best Practices
At a recent marketing conference, I was struck by two things: 1) the predominance of “content” as a topic, and 2) my assumptions about people’s level of knowledge. Sometimes as an email marketing vendor we can be so immersed in the daily business of email–constantly keeping up with email marketing best practices and industry changes–that we forget not everyone knows what we know. Whether it’s creating this email marketing blog, writing our email marketing newsletter, researching […]
More Email Marketing Best Practices for Building Email Lists
Check out this dialog between a group of noteworthy email marketing experts for advice on building your permission-based, in-house email list. Each has a different point of view, but it’s interesting to note recurring themes…OK, it’s not interesting, it’s critical knowledge. Throughout this dialog (and not including the sales pitches), there are three points made repeatedly that we should pay attention to: 1) Content that rocks. Admittedly, no one uses that phrase “content that rocks” in […]
Email Marketing Best Practices for Growing Your List: Use a Real Person!
Sometimes in my continuous search for email marketing best practices advice, I get the sense that I’ve seen it all before. Being surprised with new ideas is a treat. At first I would have claimed there was nothing new in this short MarketingProfs article on growing your in-house email list. I would at first glance have deemed it advice worth repeating just the same…because if everyone were applying these email marketing best practices, we’d stop talking about […]