How Do Clickable Images in Email Skew Your CTR?


Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our other clients avoid images and make all buttons as text-in-tables. The big answer to his question is, of course, it depends. It depends on your audience and their expectations and desires. It depends on your brand, because some […]

How Do Clickable Images in Email Skew Your CTR?2021-11-09T21:08:40+00:00

The High Cost of Bad Data…and What You Can Do About It


The size of your customer contact base matters little if the records you cherish aren’t perfectly accurate. And judging by a recent study, chances are, they’re not. During December 2012, database marketing company Experian QAS commissioned a survey of over 800 business executives across the U.S., France, and the United Kingdom. The survey was conducted by research firm Dynamic Markets, and paints a grim picture of the high percentage of inaccuracies in customer contact data, inaccuracies […]

The High Cost of Bad Data…and What You Can Do About It2021-11-09T21:08:43+00:00

Social Seems Sexy, But Email Equals Sales


Email marketers are used to numbers…lots of numbers. That’s because numbers matter in email. How many people are on your list? What was your email deliverability rate on that last campaign? How many were opened? How many click throughs? How many conversions? Unsubscribes? Forwards? Spam complaints? Numbers are so core to email, there’s even a book called Email Marketing by the Numbers. Yet some numbers can be misleading. They can make you think maybe email isn’t […]

Social Seems Sexy, But Email Equals Sales2021-11-09T21:08:43+00:00
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