Beyond the Inbox: Email’s Place in the Bigger Picture

Formerly the shiny new marketing tool, email has been around for a long while now, and other shiny new marketing channels have sprung up, with much hoopla and bemoaning of the death of email. Email is far from dead, however. One only need to look at numbers to see it’s going strong with no sign of weakening. Even company growth numbers tell this tale.

In a post titled, “Email’s Place in the Emerging Entrepreneurial Economy,” Simms Jenkins of BrightWave points out that six of the companies in Inc. Magazine’s most recent list of fastest growing companies were what he calls “email centric” meaning email marketing companies or email service providers. (ClickMail was one of the six companies Jenkins named. In fact, this ranking means we’ve made the list of fastest growing companies for three years in a row now.)

The reason these companies are so fast growing is simple: Businesses need what they offer. In a world gone social (Facebook), immediate (Twitter) and visual (Pinterest), email still provides the glue that holds it all together and the foundation that makes it all work.

It’s apparent email marketing companies and email service providers alike will continue to play a vital role in helping businesses market their goods and services to new customers, as well as help with retention of existing ones.

Published On: October 9th, 2012Categories: Miscellaneous email marketing topics

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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