Beyond the Inbox: Email’s Place in the Bigger Picture
Formerly the shiny new marketing tool, email has been around for a long while now, and other shiny new marketing channels have sprung up, with much hoopla and bemoaning of the death of email. Email is far from dead, however. One only need to look at numbers to see it’s going strong with no sign of weakening. Even company growth numbers tell this tale.
In a post titled, “Email’s Place in the Emerging Entrepreneurial Economy,” Simms Jenkins of BrightWave points out that six of the companies in Inc. Magazine’s most recent list of fastest growing companies were what he calls “email centric” meaning email marketing companies or email service providers. (ClickMail was one of the six companies Jenkins named. In fact, this ranking means we’ve made the list of fastest growing companies for three years in a row now.)
The reason these companies are so fast growing is simple: Businesses need what they offer. In a world gone social (Facebook), immediate (Twitter) and visual (Pinterest), email still provides the glue that holds it all together and the foundation that makes it all work.
It’s apparent email marketing companies and email service providers alike will continue to play a vital role in helping businesses market their goods and services to new customers, as well as help with retention of existing ones.