Today is the day we celebrate our country’s independence here in the United States. It’s a day to reflect on the freedoms we enjoy and the battles that have won us those freedoms.
Why not also take a minute to think about the independence your email marketing program could be enjoying?
With all the testing you could be doing, sophisticated tools you could be employing, and email expertise you could be tapping into, your company’s email marketing program is free to stand alone and do what works for you.
Consider sitting down with an email marketing expert and exploring your outside-the-box options. For example, just because everyone else emails on Tuesdays doesn’t mean that’s the best day for you. Just because everyone else uses up and down scrolling doesn’t mean side to side scrolling isn’t an option for you. Are your competitors’ emails text heavy? Maybe you should go text light. Do others email weekly? Test to see if more or less often appeals to your subscribers.
The point, don’t do something because it’s what you see everyone else doing. Strike out on your email marketing own and declare your email independence by testing to see what works best for you.
Because enjoying increased ROI is a wonderful way to celebrate freedom and independence!