Email integration is important because the data that allows you to be relevant is always residing in other systems. And relevancy is key to engagement is key to email marketing ROI.
However, not all integrations are the same. Differences include the amount of data, types of data and speed of data transfer. All of these factors can impact your results, so you must be sure your email integration is delivering what you need.
Although they might look like it from the outside, not all email integrators are the same. Many e-mail service providers (ESPs) simply give you an API guide and wish you luck.
On the other hand, an email consultant like ClickMail will work with your data to help you architect the correct data flow(s), utilize the proper API calls and take the guess-work out of integration. Your internal IT folks can usually do the technical heavy lifting but often they’re not educated on the system you’re integrating to and therefore they set it up incorrectly. They really need a skilled email systems architect like ClickMail to ensure that the processors are correct for the situation.