Guy Kawasaki's Take on Google+ Will Help You Understand Your Email Integration Options

If you’re looking into email integration to get your email marketing working side-by-side with your social media marketing, here’s a article that will help you understand how to (and why to) leverage the different channels.

Although it’s written by Guy Kawasaki on why he loves Google+, the article gives his take on each social media channel. Kawasaki compares the newbie Google+ to the other major social options: Facebook, Twitter and Pinterest.

He says Twitter equals perceptions, Facebook equals people, Pinterest equals pictures, and Google+ equals passions. This is a man with over 860,000 Twitter followers. He knows social media. And his explanation of each channel is spot on, and particularly useful if you’re striving for a comprehensive email integration with social channels.

After reading this article, you might decide Twitter is not worth the effort after all, because it doesn’t meet your goals. Or perhaps it will cause you to take another look at Pinterest. In any case, it’s worth a read, even if your email integration strategy is firmly in place.

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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