email consultant

Two of ClickMail's Clients Win Best-In-Class Awards @ eTail

When eTail announced the Best-In-Class Awards for 2012, we were delighted to see two of our clients among the winners. That’s quite a win/win for an email consultant!

First place goes to…

Partnering with Smarter Remarketer, we were part of the team behind Footwear Etc., the First Place winner of the email marketing category. Footwear Etc. is a multi-channel retailer of fashion and comfort footwear. They wanted to understand the value of behavioral marketing as a complement to their regular email marketing. They used highly targeted behavioral marketing built around their traditional email during the holiday season, putting together a variety of re-engagement programs. The tactic increased conversion by putting visitors right back into the buying process. The result of the experiment? The targeted emails outperformed the standard emails by up to 400%.

And honorable mention goes to…

Again partnering with Smarter Remarketer, ClickMail was also part of the team behind Mindware, one of the companies that won Honorable Mention in the email marketing category. Mindware is a multi-channel retailer of educational toys. They wanted to recapture cart and checkout abandoners during the holiday season using an intelligent abandonment campaign. They created two primary segments: visitors who added to the cart then abandoned, and visitors who started checking out but did not buy. The campaign produced compelling results, including a 7% lift in 2011 site-wide average revenue.

As an email consultant, we’re not always on the front lines of our clients’ email marketing campaigns, but we are always on the backend doing our part to help our clients succeed. Awards like these validate that client-first effort. Congrats to Footwear Etc. and Mindware, thanks to Smarter Remarketer for the partnership, and thanks especially to eTail for recognizing email industry leaders like these companies.

Published On: April 10th, 2012Categories: Miscellaneous email marketing topics

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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