email marketing ROI

What’s That Subscriber Really Worth? Crunch the Numbers Now

This is very nice! A straightforward formula for determining the value of your email subscribers from Forrester Research, illustrated at

The formula considers the time and the cost of generating revenue from a subscriber, and helps you determine what that revenue might be, to make sure both your time and your money are well spent.

Granted you’ll still need some hard facts and figures at your finger tips to run the numbers, but doing so should help you make dollars—and sense—of your email marketing program and email marketing ROI.

And if it’s not what it should be? Time to look at some email marketing best practices, and maybe a call to your email marketing agency: ClickMail.

Compute your email marketing subscriber value here.

Published On: February 29th, 2012Categories: Miscellaneous email marketing topics

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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