What’s That Subscriber Really Worth? Crunch the Numbers Now
This is very nice! A straightforward formula for determining the value of your email subscribers from Forrester Research, illustrated at MarketingProfs.com.
The formula considers the time and the cost of generating revenue from a subscriber, and helps you determine what that revenue might be, to make sure both your time and your money are well spent.
Granted you’ll still need some hard facts and figures at your finger tips to run the numbers, but doing so should help you make dollars—and sense—of your email marketing program and email marketing ROI.
And if it’s not what it should be? Time to look at some email marketing best practices, and maybe a call to your email marketing agency: ClickMail.
Compute your email marketing subscriber value here.
About the Author: Sharon
