SEMA Show 2011

ClickMail Marketing presenting at SEMA Show 2011 in Las Vegas

As an email marketing vendor that’s also vendor-neutral, all of us at ClickMail have gained significant knowledge of email marketing basics and email marketing best practices over the past 10 years. That’s why you’ll so often find one of our team members speaking at direct marketing and email marketing conferences, or even at large industry trade shows. And in Las Vegas this November, we’ll be speaking at one of the largest yet! The SEMA Show 2011 is a massive automotive trade show that attracts more than 100,000 industry experts from more than 100 countries. Our own Michael Kelly will be sharing his vast knowledge of email marketing with a presentation at this industry-only show.

As an email deliverability consultant and someone with years of hands-on experience in the world of email marketing, Michael will be delivering a presentation on email marketing essentials to auto industry leaders.

Everyone, including those in the fast-moving world of cars, needs to learn how to navigate the basics of email marketing best practices and proven strategies for effective email marketing. After all, email continues to be a powerful marketing tool with a high ROI, regardless of which industry you’re in.

In this engaging email marketing session, Michael will cover tips on how to increase response rates and click-through rates, the basics of email design and functionality, tactics to reduce unsubscribe requests, and strategies on how to measure email campaign effectiveness.

If you’d like to know more about any of these topics, give us a shout: we can help you develop a more effective email marketing strategy today!

Published On: October 5th, 2011Categories: Email marketing best practices

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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