The past few weeks around ClickMail offices we’ve been gearing up for the ExactTarget conference, Connections 2011: Power of One,  in Indianapolis, IN from Sept. 13-15.  There are only 200 spots left, so it’s now or never to register, for a chance to learn about the power of positive change through connection from keynote speakers CNN anchor Soledad O’Brian, the founder of Wikipedia, and Aron Ralston (the climber who inspired the Oscar-nominated film 127 Hours).

We are especially excited to be co-presenting with one of our clients, Gordon Whitehouse, Marketing Manager for TRIA Beauty. During our session, we will be educating conference participants about how ClickMail has helped TRIA effectively implement triggered and transactional messaging to their customers around the globe.

What specifically does “triggered and transactional messaging” mean, and how could you benefit from learning about it?

As email marketers, once you’ve learned the basics of email marketing best practices, you can start to tailor your messages even further by setting up automated email campaigns, email reminders, specific triggers around preferred brands or buying habits, notifications of abandoned carts, as well as using dynamic emails like receipts and other transactional mailings to reinforce your marketing message.

As just one example, ClickMail helped TRIA Beauty set up automated messaging campaigns to multiple countries in multiple languages, diversifying and broadening their customer base and global presence. In addition, TRIA effectively uses a dynamic email messaging campaign to welcome new customers through triggered messaging, and follows up by educating their customers about how to use their products after a purchase.

As email marketers, you don’t want to miss the opportunity to learn even more insider tips and new industry information about how to tap into the power of new and effective email marketing best practices. The Connections 2011 conference promises to be a fantastic resource for all marketers, with ongoing conversations and forums about the tools required to make your messages more powerful, and networking opportunities that will undoubtedly help you grow your business.  For more information, and to register, hurry up and click on over to Connections 2011 – spots are filling up fast.

But if you can’t attend and would like assistance in implementing more advanced email marketing strategies, don’t worry: just contact us, and let us help you achieve all of your email marketing goals!

Published On: September 2nd, 2011Categories: Email marketing best practices

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Recent Posts