email marketing best practices for mobile marketing

Designing Emails for Mobile: the Secret!

The online edition of BtoB magazine recently ran an article on email marketing secrets and lies about mobile marketing. OK, really there was only one secret and one lie.

The biggest takeaway for me was the secret: that you can easily code your emails to render properly no matter which mobile device your recipient has, an iPhone, BlackBerry or Droid. According to the article, coding can make the email appear correctly no matter the smartphone by “automatically adjust the magnification of the design for the appropriate width of the end user’s viewing device.”

And making emails render right no matter the device definitely falls into the realm of email marketing best practices!

Is that a capability you’d like to have? ClickMail can help! As an email marketing vendor, we have the technical capabilities and customize coding for our email marketing customers all the time. If you’d like to discuss coding your email marketing for mobile, let us know.

The lie? The article claims linking a cell phone number to an email address is easy to do by asking for both pieces of information. (And linking them is important so you know who’s on your email list and also on your SMS list.) Not five minutes before reading this article, I registered for a webinar and submitted both my phone number and email address as part of the registration process…and didn’t even think about it. Could it really be that easy?

Published On: March 30th, 2011Categories: Email marketing best practicesTags:

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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