Opens vs. Clicks on Mobile: Responsive Design to the Rescue!


Mobile, mobile, mobile…it’s on every marketer’s mind for sure, especially in the ClickMail offices as we update our ESP guide for 2015: A lot of what we talk about in the upcoming guide is mobile-related. Mobile is a player in the marketing landscape for sure, and that’s why marketers need to build responsive emails and landing pages. It’s why marketers need to notice when subject lines are suddenly first in line (with Google Inbox) and when […]